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Top Global Google Search Trends 2020
Data Science and Analytics
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About
A valuable indication of the most popular topics across the globe during 2020. It captures Google Trends data relating to top worldwide search terms, serving as an effective proxy for public attention and mass interest at any given time. The information is highly relevant for understanding cultural and societal shifts influenced by major events throughout that year.
Columns
The dataset contains six columns detailing weekly search activity:
- Week: Indicates the specific time period or weekly range for which the search activity is reported.
- DateTime Count: Reflects the count or volume of search queries aggregated for that specific weekly period.
- Search Term (e.g., ‘coronavirus’): Tracks the relative popularity and frequency of a key search term, often revealing global reactions to major events.
- Search Term (e.g., ‘Zoom’): Tracks the usage trend of specific applications or concepts gaining prominence during the coverage period.
- Search Term (e.g., ‘Stimulus checks’): Reflects public engagement and queries concerning specific financial or political events.
- Search Term (e.g., ‘election results’): Captures interest spikes related to significant political processes.
Distribution
The data is structured in a CSV file, named
search_terms.csv, which is approximately 1.34 kB in size. The structure consists of 6 columns and 52 valid weekly records. The dataset is static, as the expected update frequency is noted as 'Never'.Usage
This information is ideal for historical analysis of major societal themes in 2020. Use cases include tracking the spread of attention surrounding global health crises, measuring the adoption rate of new technologies or work-from-home solutions, and analysing public engagement with political cycles and events. It is a fundamental resource for trend forecasting and sentiment analysis tied to the period.
Coverage
The data scope focuses on top worldwide searches. The time range spans 52 full weeks, commencing on 22 December 2019 and concluding on 13 December 2020, covering essentially the entirety of the year 2020. While the primary focus is worldwide, specific illustrative examples provided within the data highlight trends originating in the United States.
License
Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0)
Who Can Use It
- Market Researchers: To identify and quantify market shifts and consumer preoccupations during 2020.
- Data Scientists: For developing predictive models based on historical internet search volumes.
- Academics and Historians: For studying digital public history and how information spread during periods of global upheaval.
- Journalists: For contextualising media narratives and understanding audience interests.
Dataset Name Suggestions
- Top Global Google Search Trends 2020
- Worldwide Weekly Internet Searches 2020
- 2020 Google Search Popularity Index
Attributes
Original Data Source: Top Global Google Search Trends 2020
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