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Global Streaming Engagement Metrics
Data Science and Analytics
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About
This product delivers detailed insights into global viewing behaviour on a major streaming service, drawing from a public engagement report. It covers over 18,000 titles—both original and licensed—that accounted for 99% of all viewing activity during the reporting period. The data captures nearly 100 billion hours viewed, offering critical metrics for understanding content performance and audience preferences. Notable trends revealed include the continued popularity of established series, the impact of significant new releases, and strong audience enthusiasm for non-English language content, which generated 30% of all viewing activity. This information provides creators and industry professionals with deeper insights into audience engagement.
Columns
- Title: The designated name of the film or TV series.
- Available Globally?: A boolean field indicating whether the title was accessible worldwide.
- Release Date: The date the title premiered on the platform (spanning 1 April 2010 to 30 June 2023).
- Hours Viewed: The total number of hours the title was watched (recorded maximum exceeds 812 million hours).
- Number of Ratings: The count of ratings submitted for the title (with a maximum observation of 1.94 million).
- Rating: The average audience rating score, measured on a scale up to 10 (mean rating is 6.48).
- Genre: The specific genre or list of genres associated with the title, such as 'Comedy' or 'Short'.
- Key Words: Relevant descriptive terms linked to the content.
- Description: A brief textual summary of the content (containing 1,900 unique entries).
Distribution
The data is provided in a CSV file format named
total_netflix_2023 new.csv. The file size is approximately 5.44 MB and includes 9 distinct columns. It catalogues performance metrics for more than 18,000 titles, covering total viewing that approaches 100 billion hours. The majority of columns show excellent data validity (18.3k records).Usage
This data is suitable for advanced analysis, including data analytics, cleaning exercises, and graph methodologies. Ideal applications involve tracking longitudinal audience engagement, benchmarking content success against others in the industry, evaluating the economic performance of licensed versus original content, and assessing the market demand for specific genres or non-English titles. It offers crucial context for understanding what types of films and series resonate with global audiences.
Coverage
Geographic Scope: The dataset inherently possesses a global scope, with explicit data detailing whether titles were available worldwide.
Time Range: The metadata reflects release dates starting from 1 April 2010 and extending through 30 June 2023. The viewing metrics reported primarily reflect activity over a six-month period leading up to June 2023.
Data Availability: Only titles watched for a minimum of 50,000 hours are included in the report.
License
CC0: Public Domain
Who Can Use It
The information is highly relevant for media industry stakeholders, including streaming service researchers, content creators, film and TV producers, data scientists focusing on entertainment, and rights holders interested in understanding viewing trends and audience size relative to content economics.
Dataset Name Suggestions
- Global Streaming Engagement Metrics
- Netflix Title Audience Performance
- What We Watched Engagement Data
- Streaming Content Success Factors
Attributes
Original Data Source: Global Streaming Engagement Metrics
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