Factori AI & ML Training Data | Point of Interest Data (POI) | Global|

Our POI Data connects people's movements to over 200M+ physical locations globally. These are aggregated and anonymized data that are only used to offer context for the volume and patterns of visits to certain locations. This data feed is compiled from different data sources around the world.

Our POI/Place/OOH level insights are calculated based on Factori’s Mobility & People Graph data aggregated from multiple data sources globally. To achieve the desired foot-traffic attribution, specific attributes are combined to bring forward the desired reach data. For instance, in order to calculate the foot traffic for a specific location, a combination of location ID, day of the week, and part of the day can be combined to give specific location intelligence data. There can be a maximum of 40 data records possible for one POI based on the combination of these attributes.

Since we collect data dynamically, we provide the most updated data and insights via a best-suited method at a suitable interval (daily/weekly/monthly).

Geofencing: Geofencing involves creating virtual boundaries around physical locations, enabling businesses to trigger actions when users enter or exit these areas

Geo-Targeted Advertising: Utilizing location-based insights, businesses can deliver highly personalized advertisements to consumers based on their proximity to relevant POIs.

Marketing Campaign Strategy: Analyzing visitor demographics and behavior patterns around POIs, businesses can tailor their marketing strategies to effectively reach their target audience.

Site Selection: By assessing the proximity to relevant POIs such as competitors, customer demographics, and economic indicators, organizations can make informed decisions about opening new locations.

OOH/DOOH Campaign Planning: Identify high-traffic locations and understand consumer behavior in specific areas, to execute targeted advertising strategies effectively.

poi_id

name

category_id

is_claimed

photo_url

brand name

brand_id

places_topics

people_also_search

local_business_links

naics_code

naics_code_description

sis_code

sic_code_description

shape_polygon

building_id

g eometry_location_type geometry_viewport_northeast_lat

geometry_viewport_northeast_lng

geometry_viewport_southwest_lat

geometry_viewport_southwest_lng

geometry_location_lat

geometry_location_lng

calculated_geo_hash_8

building_type

building_name

shape_type

reviews count

contact_info

local_business_links

work_hours

popular_time

total_photos

status

attributes

price_level

rating

domain

url

phone

additional_categories

longitude

latitude

country_code

zip

state

city

full_address

description

Read the documentation here: https://docs.factori.ai/docs/poi-data?utm_source=direct&utm_medium=referral&utm_campaign=opendatabay

Contact us for more here: https://www.factori.ai/talk-to-expert/?utm_source=direct&utm_medium=referral&utm_campaign=opendatabay