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Korea Inbound Tourism Data
Data Science and Analytics
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About
This dataset provides detailed statistics on foreign visitors entering South Korea. It aims to offer insights into international travel and tourism trends, serving as fundamental data for shaping tourism policies and marketing strategies. The dataset includes information on foreigners, overseas Koreans, and crew members, excluding certain categories of arrivals such as diplomats and permanent residents who are not considered tourists. It has been re-organised from data provided by the Korea Tourism Organization (KTO) to facilitate ease of analysis.
Columns
The dataset is structured across three files (age, gender, and purpose), sharing common columns and adding specific demographic or categorical details. For the 'Enter korea by age' file, the columns include:
- date: Represents the year and month of data collection.
- nation: Specifies the country of departure for visitors.
- visitor: Indicates the number of visitors.
- growth: Shows the growth percentage in visitor numbers compared to the same month in the previous year.
- share: Denotes the percentage of all visitors in that particular month.
- age0-20: The count of visitors aged between 0 and 20 years old.
- age21-30: The count of visitors aged between 21 and 30 years old.
- age31-40: The count of visitors aged between 31 and 40 years old.
- age41-50: The count of visitors aged between 41 and 50 years old.
- age51-60: The count of visitors aged between 51 and 60 years old.
- age61: The count of visitors aged 61 years old or older.
Distribution
The dataset is provided in CSV format and is organised into three distinct files: 'Enter korea by age', 'Enter korea by gender', and 'Enter korea by purpose'. The 'Enter korea by age.csv' file has a size of 78.98 kB and contains 960 records across its 11 columns. Specific numbers for rows/records for the other two files are not explicitly stated, but they follow a similar structure.
Usage
This dataset is ideal for:
- Developing tourism policies: Informing governmental decisions regarding visitor management and destination promotion.
- Crafting marketing strategies: Aiding tourism organisations in targeting specific demographics and regions.
- Analysing tourism trends: Understanding visitor patterns, growth, and demographic shifts in South Korea.
- Academic research: Supporting studies on international travel and its economic or social impacts.
Coverage
The dataset focuses on foreign visitors into South Korea. It spans a time range from January 2019 to April 2020, with data points representing specific months. The demographic scope includes visitors categorised by their country of departure, age groups (0-20, 21-30, 31-40, 41-50, 51-60, 61+), and gender (available in a separate file). Data is also segmented by purpose of visit in another file. Excluded groups include diplomats, soldiers, permanent residents, and those visiting for cohabitation or residence purposes.
License
CC BY-SA 4.0
Who Can Use It
- Tourism Organisations: For market analysis and strategy formulation.
- Government Agencies: For policy making and national tourism development.
- Marketing Professionals: To identify target audiences and develop campaigns.
- Researchers and Academics: For studying tourism economics, demographics, and trends.
- Data Analysts: For exploring visitor patterns and generating insights.
Dataset Name Suggestions
- South Korea Foreign Visitor Statistics
- Korea Inbound Tourism Data
- South Korea Visitor Demographics
- KTO Foreign Visitor Analytics
- South Korea Travel Statistics
Attributes
Original Data Source: Korea Inbound Tourism Data
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