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Brand Slogan Impact Dataset
E-commerce & Online Transactions
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Free
About
This dataset aims to provide a deeper understanding of what contributes to an effective brand slogan and its impact on brand revenue and popularity. It includes details for 740 brands, encompassing their historical slogans, raw revenue information for the year 2020, and risk assessments derived from a brand search platform. The data offers an opportunity to deconstruct slogans, identify underlying patterns, and potentially explore the generation of new slogans.
Columns
- Brand: The official name of the brand.
- Slogan: A collection of all slogans associated with the brand throughout its history.
- Raw_Revenue_Info: Textual data that may contain the brand's revenue for the year 2020, along with other pertinent information.
- identical_trademarks: The count of identical trademarks registered for the brand historically.
- simillar_trademarks: The count of similar trademarks registered globally.
- social_media_taken: The number of social media platforms linked to the brand, specifically examining Facebook, Twitter, Google+, Instagram, and YouTube.
- domains_point_to_website: The count of domains that direct to a website when a search query for the brand name is performed.
Distribution
The dataset comprises listings for 740 brands. It typically comes in a CSV file format. For the
domains_point_to_website column, there are 743 unique values, with approximately 8% of records having null values. Other data fields show varying distributions, including roughly 31% null values for one unnamed column and 28% for another labelled 'NoNe'. Value counts for domains_point_to_website range, with 612 brands having 0.00 - 11.60 domains and smaller counts for higher ranges, up to 1 brand with 104.40 - 116.00 domains. Revenue-related data also shows varying distributions, with 594 brands in the 3.00 - 521.90 range and decreasing counts for higher revenue brackets, up to one brand in the 3635.30 - 4154.20, 4154.20 - 4673.10, and 4673.10 - 5192.00 ranges respectively.Usage
This dataset is ideal for:
- Marketing analysis: Gaining insights into what constitutes a successful brand slogan and its influence on revenue and brand recognition.
- Natural Language Processing (NLP) research: Deconstructing slogans to uncover hidden patterns and potentially for generating new slogans.
- E-commerce and market research: Understanding brand identity metrics and their impact on online presence and transactions.
- Risk assessment: Utilising trademark and social media presence data to evaluate brand risk profiles.
Coverage
The dataset offers global coverage regarding brands. Historical slogans are included, providing a historical scope for brand messaging. Revenue information is specifically provided for the year 2020.
License
CC0
Who Can Use It
- Brand strategists and marketers: To inform slogan development and brand positioning.
- Data scientists and NLP engineers: For text mining, pattern recognition in linguistic data, and potentially for generative AI projects.
- E-commerce businesses: To benchmark their brand's online presence and slogan effectiveness.
- Academic researchers: Studying brand perception, consumer behaviour, and corporate identity.
Dataset Name Suggestions
- Known Brands Slogans and Risk Assessment
- Brand Slogan Impact Dataset
- Corporate Slogan Metrics
- Global Brand Identity Analytics
- Slogan and Revenue Performance Data
Attributes
Original Data Source: Known Brands Slogans And Risk Assessment
QUALITY