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Supplemental Income Trend Analysis
Data Science and Analytics
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About
The popularity and search trends of numerous side hustles spanning the period from 2018 through 2023. It serves as a valuable resource for understanding the rise of supplemental income streams, tracking regional interest, and analysing the related topics and queries associated with these activities. The information is sourced from public interest search metrics, offering a quantified look at which hustles are gaining momentum and which are currently the most popular. The primary list contains diverse activities ranging from traditional services like Babysitting to modern ventures such as Dropshipping Business and running a YouTube Channel.
Columns
The dataset is structured across several interconnected files detailing specific metrics for each income-generating activity:
- Hustle Identifier: The specific name of the side hustle (e.g., Freelancing, Digital Product Sales).
- Interest Over Time: Data quantifying the change in popularity or search frequency of the hustle across the monitored time frame.
- Interest By Region: Metrics indicating the geographic distribution of interest for the specific hustle.
- Related Queries: A list of terms or questions frequently searched in conjunction with the side hustle.
- Related Topics: Associated concepts or subjects users also searched for, often categorised by 'Top' (relative scale where 100 is maximum interest) and 'Rising' (topics showing the greatest increase in search frequency, including 'Breakout' terms).
- Metadata: Includes links and identifiers for respective topics.
Distribution
The information is delivered in a structured, tabular format, suitable for analytical processing. The dataset is organised within a main 'data' folder, subdivided by individual side hustle, and includes several files detailing specific metrics (like regional interest and temporal trends). The foundational list of side hustles is contained within the
hustles.txt file, which is approximately 574 B in size and lists over twenty different activities. While specific record counts for the trend data are not provided, the structure supports deep trend analysis across multiple dimensions.Usage
This data is ideally suited for researchers studying the evolving gig economy, entrepreneurs looking to identify high-potential niche markets for secondary income, and financial institutions assessing shifts in labour patterns. It can be utilised for forecasting market shifts, developing targeted regional marketing strategies, and generating content based on emerging consumer interest.
Coverage
The temporal scope of the data covers five years, from 2018 up to 2023. Geographically, coverage is wide, providing regional popularity breakdowns derived from global search behaviour. The content covers a broad demographic range of activities, including virtual roles (Virtual Assistant), physical services (Local Handyman), and digital product creation (Online Courses and Coaching).
License
CC0: Public Domain
Who Can Use It
- Market Researchers: To track longitudinal growth and decline of income trends.
- Software Developers: To build tools or platforms supporting side hustle selection and evaluation.
- Content Creators: To inform articles, videos, or educational material focused on earning extra money.
- Economists: To analyse secondary income generation and labour force participation outside traditional employment.
Dataset Name Suggestions
- Global Side Hustle Popularity Metrics (2018-2023)
- Supplemental Income Trend Analysis
- Google Search Data for Gig Work
- Tracking the Side Hustle Economy
Attributes
Original Data Source: Supplemental Income Trend Analysis
QUALITY