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Web Traffic Analysis Dataset
Data Science and Analytics
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About
This dataset provides detailed information on website traffic and user engagement, encompassing metrics such as page views, session duration, bounce rate, traffic source, time spent on page, previous visits, and conversion rate. It is a synthetic dataset generated for educational purposes, serving as a valuable tool for learning data analysis and machine learning techniques, rather than representing data from a real website.
Columns
- Page Views: The total number of pages viewed by a visitor during a single session. This feature indicates the engagement level of visitors. (Range: 0-14, Mean: 4.95, Std. Deviation: 2.18, Valid: 2000)
- Session Duration: The overall time, measured in minutes, a visitor spends on the website during a session. This can indicate the quality of content. (Range: 0-20.3, Mean: 3.02, Std. Deviation: 3.1, Valid: 2000)
- Bounce Rate: The percentage of visitors who depart from the site after viewing only one page. A high bounce rate may suggest visitors are not finding relevant content. (Range: 0.01-0.84, Mean: 0.28, Std. Deviation: 0.16, Valid: 2000)
- Traffic Source: The origin of website traffic, such as Organic, Social, or Paid. Understanding traffic sources aids in optimising marketing strategies. (Most Common: Organic, 39%; Paid, 21%; Other, 39%; Valid: 2000)
- Time on Page: The duration a visitor spends on a particular page. This metric helps in analysing which pages retain visitor attention most effectively. (Range: 0.07-24.8, Mean: 4.03, Std. Deviation: 2.89, Valid: 2000)
- Previous Visits: The count of prior visits made by the same individual visitor. This can be used to analyse visitor loyalty and the effectiveness of retention strategies. (Range: 0-9, Mean: 1.98, Std. Deviation: 1.43, Valid: 2000)
- Conversion Rate: The percentage of visitors who successfully complete a desired action, such as making a purchase. This is a key metric for measuring website effectiveness in achieving its goals. (Range: 0.34-1, Mean: 0.98, Std. Deviation: 0.07, Valid: 2000)
Distribution
The dataset is provided as a CSV file,
website_wata.csv, with a size of 149.35 kB. It contains 2000 records and 7 features, with no missing or mismatched values across any columns.Usage
This dataset is ideal for various analyses, including:
- Identifying key drivers of user engagement and conversion rates.
- Analysing the effectiveness of distinct traffic sources.
- Understanding user behaviour patterns to optimise website design and content.
- Improving marketing strategies based on traffic source performance.
- Enhancing user experience by examining time spent on different pages.
Coverage
As a synthetic dataset generated for educational purposes, it does not represent real-world geographic locations, specific time ranges, or demographic groups. It serves as a general representation of website traffic and engagement metrics.
License
CC BY-SA 4.0
Who Can Use It
This dataset is well-suited for:
- Data Analysts: To explore user behaviour and identify trends in website performance.
- Machine Learning Practitioners: For developing predictive models related to user engagement and conversion.
- Marketing Professionals: To evaluate the impact of different traffic channels and refine strategies.
- Web Developers and UX Designers: To understand how users interact with website content and identify areas for improvement.
- Students and Educators: For learning and teaching data analysis, statistics, and machine learning concepts in a practical context.
Dataset Name Suggestions
- Website User Metrics
- Digital Engagement Data
- Web Traffic Analysis Dataset
- Online Behaviour Metrics
Attributes
Original Data Source: Web Traffic Analysis Dataset
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