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Worlds Leading Corporate Brands 2022 Metrics
Data Science and Analytics
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About
Offers insight into the world's 100 most valuable brands, based on the 2022 rankings provided by the independent firm Brandirectory from BrandFinance. It is suitable for those interested in the financial and structural specifics of elite global companies. The data includes key metrics such as brand valuation, annual change percentage, and quality ratings across two consecutive years, alongside foundational details like founding country and industry classification.
Columns
- Brand (String): The official name of the entity. All 100 records have unique values.
- Founded By/How it was founded (String): Information detailing the origin of the brand, including founders or founding events.
- Founded In (Integer): The year the brand was established. Founding years range from 1615 to 2016.
- Country (String): The nation where the brand was founded.
- Key People (String): Identifies the highest-ranking executive (CEO, Chairman, or President).
- Genre/Industry (String): The business sector the brand operates within. The dataset includes 54 unique industries, with Conglomerate and Financial services being the most frequent.
- Website (String): The specific web address for the brand.
- Rank in 2022 (Integer): The brand’s position in the current year’s global ranking.
- Rank in 2021 (Integer): The brand’s position in the previous year’s ranking.
- Brand Value ($M) in 2022 (Integer): The financial worth of the brand, measured in millions of US dollars, for 2022. Values range up to $355,000 million.
- Brand Value ($M) in 2021 (Integer): The financial worth of the brand, measured in millions of US dollars, for 2021.
- % Change (String): The percentage variation in brand value observed from 2021 to 2022.
- Rating in 2022 (String): The financial strength and quality rating assigned to the brand for 2022, with AAA- being the most common.
- Rating in 2021 (String): The financial strength and quality rating assigned to the brand for 2021.
Distribution
The data is structured as a tabular file in CSV format, containing 14 distinct columns. It captures exactly 100 unique brand records. All entries are valid across the monitored fields, with no missing data points identified in the Brand, Country, or Valuation columns.
Usage
This product is highly valuable for market analysts performing competitive comparisons and brand health tracking. It supports academic research into global corporate growth and industry trends. It is also suitable for financial professionals seeking structured data on large-scale multinational brand valuations and annual performance fluctuations.
Coverage
The scope is strictly limited to the top 100 global brands as ranked in 2022. Geographically, the brands originate from 14 unique countries, with the majority being founded in the United States (46%) and China (23%). Time coverage includes ranking, rating, and valuation metrics for two periods: 2021 and 2022.
License
CC0: Public Domain
Who Can Use It
- Investors: To assess the year-on-year financial growth and stability of leading corporations.
- Marketing Strategists: To benchmark brand strength against global competitors using standardized ratings.
- Data Scientists: For developing models that predict brand value changes based on historical data points.
- Journalists: For reporting on the global economy and the distribution of corporate power among nations.
Dataset Name Suggestions
- Top 100 Global Brands 2022 Data
- Brandirectory Global Rankings and Valuations 2022
- World's Leading Corporate Brands 2022 Metrics
Attributes
Original Data Source: Worlds Leading Corporate Brands 2022 Metrics
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