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Google Ad Keyword Costs
Data Science and Analytics
Tags and Keywords
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Free
About
Google Ad costs and keyword pricing with this dataset. It offers insights into how much it costs to place an advert for a website, helping users understand the financial aspects of online promotion. The data is particularly useful for those looking to showcase their websites and manage their Google Ad campaigns effectively. It also serves as a practical resource for enhancing skills in handling data frames and CSV files.
Columns
- No: A sequential number identifying each record.
- Keyword: The specific words or phrases that users enter into Google search.
- Search Volume: The total number of times a particular keyword is searched for within a month.
- CPC: Represents the average cost per click that an advertiser pays to Google for an ad linked to a keyword.
- Paid Difficulty: An estimated measure of how competitive it is to bid on a keyword in paid search results.
- Search Difficulty: An estimated measure of the overall competition for a keyword in organic search results.
Distribution
The dataset is provided in a CSV file format, named
ubersuggest_google.csv, and is approximately 4.22 kB in size. It comprises 6 distinct columns and contains 100 records. The dataset is expected to be updated on a monthly basis.Usage
This dataset is ideal for estimating Google Ad costs, analysing keyword pricing strategies, and developing a deeper understanding of search engine marketing. It can also be utilised for practical exercises in data manipulation using data frames and CSV files, benefiting individuals who wish to run Google Ads.
Coverage
The data primarily covers keyword-related metrics relevant to Google searches, which have a global reach. While specific geographic or demographic breakdowns are not detailed, the insights are broadly applicable to online advertising efforts. The monthly update frequency suggests ongoing relevance to current market conditions.
License
CC0: Public Domain
Who Can Use It
This dataset is particularly useful for website owners keen on understanding advertising expenses, marketing professionals planning digital campaigns, and data enthusiasts looking to hone their data analysis and visualisation skills. It also benefits anyone interested in the mechanics of Google's advertising platform.
Dataset Name Suggestions
- Google Ad Keyword Costs
- Online Ad Pricing Data
- Keyword Search Metrics
- Google Marketing Data
- Ad Cost Analytics
Attributes
Original Data Source: Google Ad Keyword Costs
QUALITY