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Pakistan Digital Media Statistics
Data Science and Analytics
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About
This resource provides current statistics for the Top 25 Pakistani YouTubers captured at the close of the year 2022. The data serves to highlight prevalent interests within the Pakistani populace and illustrates current trends in digital content consumption and creation. The information is expected to be updated annually.
Columns
The dataset contains eight key attributes for each channel:
- Name: The official moniker of the YouTube Channel.
- Subscribers: The total count of subscribers accrued up to the date of data capture.
- No. of Videos: The total quantity of videos uploaded to the channel thus far, ranging from a minimum of 82 to a maximum of 6,290.
- No. of Views: The aggregate total number of views across all uploaded videos, spanning from approximately 223 million to 1.59 billion.
- Category: The specific category of content the channel focuses on (e.g., Cooking, which represents 23% of the observed channels).
- Start Date: The exact date the channel joined YouTube.
- Email: The designated work email address for the channel.
- Current Location: The recorded location of the YouTuber; Pakistan is the most common location, accounting for 45% of entries.
Distribution
The information is available in a CSV file format, specifically named
Top 25 Pakistani Youtubers in 2022.csv, which is approximately 152.20 kB in size. The structure is fixed at 8 columns. There are 231 valid records detailing the statistics of the channels.Usage
This data is ideal for analysing social trends and market interests. It can be used by analysts to determine which areas—such as Education, Cooking and Recipes, Science and Technology, or Cricket—are gaining the most traction in Pakistan. It is highly applicable for market research, media consumption studies, and planning regional influencer marketing campaigns.
Coverage
The scope is specifically focused on the Top 25 YouTubers within Pakistan. The time range is year-end 2022, reflecting statistics valid up to that point. Geographically, the focus is the digital media landscape within Pakistan.
License
CC0: Public Domain
Who Can Use It
- Marketing Agencies: For identifying leading regional influencers for collaborations.
- Researchers: For examining the digital media consumption habits and popular interests of the Pakistani nation.
- Data Scientists: For metric analysis related to video performance, subscriber growth, and channel categorisation.
- Content Creators: For benchmarking performance against top regional peers.
Dataset Name Suggestions
- Top Pakistani YouTube Influencers 2022
- Pakistan Digital Media Statistics
- Top 25 Pakistani YouTubers Metrics
Attributes
Original Data Source: Pakistan Digital Media Statistics
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