Cruelty-Free Beauty Brand Retail and Ethics Tracker
Retail & Consumer Behavior
Tags and Keywords
Trusted By




"No reviews yet"
Free
About
Explore a curated list detailing key attributes of cruelty-free beauty brands, allowing users to assess their purchasing choices based on ethical and retail criteria. The data focuses on whether brands are 100% vegan or partially vegan, identify if they are black-owned, and note instances where the parent company permits animal testing, such as Estee Lauder or Procter & Gamble. Additionally, the availability of these brands across major retailers like Ulta, Sephora, Beauty Bay, Cult Beauty, and Nordstrom is tracked. This information assists in understanding the ethics behind one's beauty supplies.
Columns
The dataset includes 11 data fields:
- Index: A numerical index assigned to each brand.
- Brand: The name of the cruelty-free beauty brand. There are 922 unique brand names recorded.
- All_vegan: A Boolean field indicating true if the brand offers exclusively 100% vegan products (367 brands).
- Partial_vegan: A Boolean field indicating true if the brand is not entirely vegan but does provide a specific vegan product list (22 brands).
- Bad_parent_company: A Boolean field indicating true if the cruelty-free brand is owned by a parent entity that allows animal testing (54 brands).
- Black_owned: A Boolean field indicating true if the company is black-owned (51 brands).
- Ulta: Indicated by 1 if the brand is reported as sold at Ulta (141 brands).
- Sephora: Indicated by 1 if the brand is reported as sold at Sephora (92 brands).
- Beauty_Bay: Indicated by 1 if the brand is reported as sold at Beauty Bay (40 brands).
- Cult_Beauty: Indicated by 1 if the brand is reported as sold at Cult Beauty (48 brands).
- Nordstrom: Indicated by 1 if the brand is reported as sold at Nordstrom (51 brands).
Distribution
The data is supplied as a CSV file named cf_products_with_retailers.csv. It contains 11 distinct columns and 922 valid records, with no missing or mismatched values reported. The expected refresh rate for this information is yearly, as the source lists are regularly updated. The dataset scores 10.00 for usability.
Usage
Ideal for data analytics and visualization projects exploring ethical consumerism trends in the cosmetics market. Use cases include tracking the market presence of cruelty-free brands across five major retailers and analyzing ethical attributes like vegan status and ownership. The data supports social advocacy efforts and can be used to create informative applications, such as the existing Tableau dashboard built using this resource.
Coverage
The coverage focuses on brands identified as cruelty-free, sourced from Logical Harmony listings. The data includes specific demographic attributes, identifying black-owned companies. Retail availability is tracked across five major global and US-based retailers (Ulta, Sephora, Beauty Bay, Cult Beauty, and Nordstrom). The source is based on lists that are regularly maintained by Tashina from Logical Harmony and is expected to be updated annually.
License
CC0: Public Domain
Who Can Use It
Consumers seeking detailed information about the ethical standing and retail accessibility of beauty products. Data scientists performing market analysis on the ethical cosmetics sector. Advocacy groups interested in tracking brand ethics, corporate ownership conflicts, and animal testing policies.
Dataset Name Suggestions
- Cruelty-Free Beauty Brand Retail and Ethics Tracker
- Ethical Cosmetics Brand Attributes
- Vegan Status and Retail Availability of Cruelty-Free Brands
- Logical Harmony Sourced Beauty List
Attributes
Original Data Source: Cruelty-Free Beauty Brand Retail and Ethics Tracker
Loading...
