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Pricing Elasticity of Major Ketchup Brands
Food & Beverage Consumption
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About
This collection of data was compiled from a consumer survey designed to determine prevailing opinions regarding different brands of ketchup. It provides insights into the factors that drive purchasing decisions and helps establish which brand holds the greatest popularity among consumers. The data is a valuable tool for understanding market dynamics within the condiment sector, capturing demographic characteristics of respondents, their preferences, and the rationale behind their specific brand choices.
Columns
The dataset contains information across eight distinct fields, primarily focusing on consumer identifiers, choices, and pricing details for various brands:
- ID (Ketchup.hid/Ketchup.id): Unique numerical identifiers associated with the survey responses.
- Ketchup Choice (Ketchup.choice): The consumer's preferred ketchup brand, identifying 'heinz', 'stb', and 'Other' selections. Heinz is noted as the most common choice, representing 51% of responses.
- Price of the Heinz Ketchup (price.heinz): The recorded price point for the Heinz brand, ranging from approximately 0.79 to 1.47.
- Price of the Hunts Ketchup (price.hunts): The recorded price point for the Hunts brand, ranging from approximately 0.79 to 1.53.
- Price of the Delmonte Ketchup (price.delmonte): The recorded price point for the Delmonte brand, ranging from approximately 0.89 to 1.49.
- Price of the STB Ketchup (price.stb): The recorded price point for the STB brand, ranging from approximately 0.75 to 0.99.
Distribution
The data is structured as a single file, Ketchup.csv, with a total size of 202.85 kB. The file contains 4956 valid records across all eight columns, with no missing or mismatched values reported for the key fields. The file format is suitable for typical data analysis platforms.
Usage
Ideal applications for this data include market research studies aimed at understanding brand loyalty and pricing sensitivity within the food industry. It is beneficial for analysing the effectiveness of pricing strategies across competing brands and for investigating the influence of demographic characteristics on condiment purchasing behaviour. Food industry professionals can leverage this data to refine product positioning and marketing efforts.
Coverage
The scope of the data focuses entirely on consumer opinions and demographic characteristics related to ketchup preferences and pricing observations for specific brands. It provides specific details regarding the choices made by the surveyed individuals. No explicit time range or geographic bounds were detailed in the source material.
License
Attribution 4.0 International (CC BY 4.0)
Who Can Use It
- Market Researchers: To analyse consumer behaviour, brand strength, and price elasticity in the retail food market.
- Food Industry Professionals: To inform product development, marketing campaigns, and competitive pricing strategies.
- Academics and Students: For use in statistical studies related to econometrics, consumer goods, and survey analysis.
Dataset Name Suggestions
- Ketchup Brand Preference and Pricing Survey Results
- Consumer Condiment Choice Factors
- Analysis of Ketchup Market Purchasing Decisions
- Pricing Elasticity of Major Ketchup Brands
Attributes
Original Data Source: Pricing Elasticity of Major Ketchup Brands
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