Factori Points of Interest (POI) Data | Global Coverage | 200M+ POIs

Our Location Intelligence Data connects people's movements to over 15M+ Raw POIs across 150 countries. These are aggregated and anonymized data that are only used to offer context for the volume and patterns of visits to certain locations. This data feed is compiled from different data sources around the world.

Location Intelligence data brings the POI/Place/OOH level insights calculated on the basis of Factori’s Mobility & People Graph data aggregated from multiple data sources globally. In order to achieve the desired foot-traffic attribution, specific attributes are combined to bring forward the desired reach data. For instance, in order to calculate the foot traffic for a specific location, a combination of location ID, day of the week, and part of the day can be combined to give specific location intelligence data. There can be a maximum of 56 data records possible for one POI based on the combination of these attributes.

Data Collection: Ethical and consent-based gathering from diverse, trusted sources.

Data Processing: Rigorous cleaning, integration, and normalization to ensure accuracy and privacy compliance.

Compliance and Privacy: Adherence to global standards like GDPR and CCPA, with a focus on ethical, anonymized data sourcing.

Data Export: Secure and structured exporting of data, maintaining privacy standards and suited for varied analytical needs.

Our approach is centered on delivering insights with precision, safeguarded by the highest standards of data integrity and privacy.

Choose the delivery method and frequency that aligns perfectly with your business's unique workflow. We offer flexibility in both file format and delivery platform to ensure you get the data you need, how you need it

Delivery options: Snowflake, Amazon S3 bucket, Google Cloud, Azure, API

Delivery format: JSON, CSV

Geofencing: Geofencing involves creating virtual boundaries around physical locations, enabling businesses to trigger actions when users enter or exit these areas

Geo-Targeted Advertising: Utilizing location-based insights, businesses can deliver highly personalized advertisements to consumers based on their proximity to relevant POIs.

Marketing Campaign Strategy: Analyzing visitor demographics and behavior patterns around POIs, businesses can tailor their marketing strategies to effectively reach their target audience.

Site Selection: By assessing the proximity to relevant POIs such as competitors, customer demographics, and economic indicators, organizations can make informed decisions about opening new locations.

OOH/DOOH Campaign Planning: Identify high-traffic locations and understand consumer behavior in specific areas, to execute targeted advertising strategies effectively.

Refreshes: Monthly Geographic coverage: Global (By latitude and longitude)

For more contact us here: https://www.factori.ai/talk-to-expert/?utm_source=direct&utm_medium=referral&utm_campaign=opendatabay

Read the Documentation here: https://docs.factori.ai/docs/poi-data?utm_source=direct&utm_medium=referral&utm_campaign=opendatabay