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Zalingo Synthetic User Behaviour — Premium Evaluation Kit
Synthetic Tabular Data
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£1,999
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Zalingo Synthetic User Behaviour — Premium Evaluation Kit (Engagement • Conversion • Attribution • CLV) — 1M Rows + Notebooks
A premium, end-to-end evaluation kit for growth & behavioural analytics. You get ~1,000,000 privacy-safe synthetic events across web, mobile, email, ads, and in-app channels, plus Jupyter notebooks and data dictionaries—so teams can benchmark funnels, attribution, conversion propensity, and CLV workflows quickly without handling real user data (no PII).
Scaling up? After purchase, message us about enterprise bundles (tens of millions of rows) and weekly/daily refresh subscriptions via S3/API.
What’s Inside
- Data (Parquet, Snappy): ~1,000,000 rows, partitioned by event_date / channel / session_id; includes precomputed signals and labels.
- Notebooks: EDA & quality, signals & features (RFM, rolling windows, dwell/scroll), propensity & attribution, funnels & cohorts, and an optional A/B & MMM demo.
- Docs & Schema: Data dictionary, column glossary, sampling notes, JSON schema examples.
Key Fields (representative)
- Events & Timing:
event_id,ts_utc,event_name(page_view|screen_view|click|search|add_to_cart|purchase|signup|unsubscribe|support_chat). - Identity (synthetic):
user_id,session_id(non-linkable). - Channels & Context:
channel(web|mobile|email|ads|in-app|support),page_url/screen_name,referrer. - Attribution:
utm_source,utm_medium,utm_campaign,campaign_id,first_touch_channel,last_touch_channel. - Geo & Device:
geo_country,geo_city,device_os,app_version,browser. - Commerce Fields (when applicable):
item_sku,item_category,cart_value,purchase_value,currency. - Session/Engagement:
session_duration_s,n_events_session,bounce_flag,dwell_time_ms,scroll_depth_pct. - Signals & Labels:
rfm_recency_days,rfm_frequency_28d,rfm_monetary_90d,roll_events_1d/7d/28d,time_to_convert_s,conversion_flag (0/1),conversion_type,propensity_score_0_1,next_best_action,cohort_week,cohort_source,days_since_last_active,repeat_visit_flag,clv_proxy,ltv_bucket,consent_flag. (Columns may vary slightly; see the included dictionary + preview for exact schema.)
Distribution
- Format: ZIP with /data (Parquet), /notebooks, /docs, /schema.
- Volume: ~1,000,000 rows, 25–45 columns, multi-part Parquet.
- Approx Size: 60–150 MB zipped (category-dependent).
- Partitioning: by event_date / channel / session_id for efficient reads.
Usage
- Conversion propensity & uplift — treatment targeting, cost/benefit curves.
- Funnels & cohorts — activation, retention, resurrection diagnostics.
- Attribution & MMM inputs — last/first-touch snapshots, campaign features.
- Personalisation & ranking — engagement-aware recommendations.
- CLV & lifecycle — synthetic LTV proxies and segmenting.
- MLOps QA — schema contracts, drift monitors, dashboards.
Coverage
- Geographic: Multi-country synthetic coverage (ISO codes).
- Time Range: Recent multi-year synthetic window with weekly/seasonal patterns.
- PII: None — fully synthetic; not re-identifiable.
Who Can Use It
- Growth/Marketing/CRM, Product & Analytics, Data Science/ML, BI/RevOps, Vendors/SIs for demos and validation.
Notes / Disclaimers
- Not real user data. Not for direct targeting of individuals.
- Signals, scores, and rates are synthetic calibrated distributions and do not represent any specific business.
Evaluation License (Non-Production, Internal Use Only — 90 Days)
Buyer is granted a non-exclusive, non-transferable license to use the data and included assets solely for internal evaluation, prototyping, and testing for 90 days from purchase. No production use, external distribution, resale, sublicensing, or sharing beyond Buyer’s employees and on-site contractors under NDA. Derived models/features may be retained for internal research; production deployment requires a separate enterprise license. All materials are provided “as is” without warranties; liability limited to the amount paid.
QUALITY