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Factori People Data | Global | 900 M+ Profiles for AI Enrichment
Synthetic Data Generation
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£263,000
About
People Data is a proprietary mobile user dataset that links anonymous IDs to multiple attributes across demographics, device ownership, audience segments, and key locations. Data is collected dynamically and updated on a suitable interval, enabling holistic consumer profiling for ML pipelines, feature engineering, and audience modeling workflows.
Device Profiles: 900 Million+
Geographic Coverage: Global (by latitude and longitude)
Refresh Cadence: Monthly
Data Schema
anonymous_id
id_type
age
gender
carrier
make
model
os
os_version
home_country
home_geohash
work_geohash
device_price
device_age
affluence
brands_visited
place_categories
geo_behaviour
interests
travelled_countries
AI Use Cases
Feature Engineering — Multiple attribute domains across demographics, device metadata, geohash-encoded locations, and behavioral signals map directly to ML feature vectors for supervised and unsupervised learning tasks.
Consumer Insights & Behavioral Analysis — Detect behavioral changes, assess patterns, and forecast business outcomes using a 360-degree anonymous consumer profile.
Data Enrichment — Leverage online-to-offline consumer profiles to build holistic audience segments and improve campaign targeting using user data enrichment.
Audience Modeling — Demographics, interests, affluence, and brand affinity signals support probabilistic segmentation and clustering models.
Sales Forecasting — Analyze consumer behavior patterns to predict sales trends and monitor performance of investments.
Retail & Footfall Analytics — Place categories, geo-behaviour, and geohash fields support footfall trend analysis and customer persona modeling.
Identity Resolution — Anonymous ID with typed identity fields enables cross-device entity resolution and identity graph enrichment pipelines.
Delivery & Integration
- Coverage: Global with 900 Million+ device profiles
- Refresh Cadence: Monthly
- Data Collection: Dynamic; each export reflects the most current available data
- Format and Delivery: Confirmed on engagement
- Reach Metrics Available on Request: User demographics, anonymous ID counts, device details, location, affluence, interests
Read the documentation: https://docs.factori.ai/docs/people-data-2?utm_source=direct&utm_medium=referral&utm_campaign=opendatabay
Talk to an expert: https://www.factori.ai/talk-to-expert/?utm_source=direct&utm_medium=referral&utm_campaign=opendatabay
Listing Stats
VIEWS
38
DELIVERY
INSTANT DOWNLOAD
LISTED
14/01/2026
UPDATED
27/03/2026
REGION
GLOBAL
QUALITY
5 / 5
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£263,000
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