Synthetic Customer Feedback and Satisfaction Dataset
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About
This dataset is a synthetic representation of customer feedback and satisfaction data. It includes demographic, economic, and behavioural attributes alongside customer satisfaction metrics, providing insights into customer experience and loyalty.
Dataset Features:
- CustomerID: Unique identifier for each customer.
- Age: Age of the customer in years.
- Gender: Gender of the customer (e.g., "Male," "Female").
- Country: Country of residence (e.g., "USA," "Canada").
- Income: Annual income of the customer in USD.
- ProductQuality: Rating of product quality on a scale from 1 (lowest) to 10 (highest).
- ServiceQuality: Rating of service quality on a scale from 1 (lowest) to 10 (highest).
- PurchaseFrequency: Number of purchases made by the customer within a specified period.
- FeedbackScore: Categorization of customer feedback (e.g., "Low," "Medium," "High").
- LoyaltyLevel: Loyalty tier assigned to the customer based on feedback and behaviour (e.g., "Bronze," "Silver," "Gold").
- SatisfactionScore: Overall satisfaction score calculated based on various factors, ranging from 0 to 100.
Distribution:
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Usage:
This dataset can be used for various purposes, such as:
- Customer Segmentation: Analyzing demographic and behavioral patterns to group customers by loyalty or satisfaction levels.
- Predictive Modeling: Building models to predict customer satisfaction or loyalty based on quality ratings and demographic information.
- Sentiment Analysis: Understanding customer sentiment through feedback scores and satisfaction ratings.
- Service Improvement: Identifying gaps in product and service quality to enhance customer experience.
Coverage:
This synthetic dataset includes anonymized and fictionalized data, allowing for safe experimentation and analysis without violating real-world privacy constraints.
License:
CC0 (Public Domain)
Who Can Use It:
- Businesses: To simulate and analyze customer satisfaction and feedback trends.
- Students and Educators: For practising data analysis, visualization, and predictive modelling.
- Data Scientists: To develop and test machine learning models related to customer satisfaction and loyalty prediction.