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Zalingo Synthetic SaaS/Product Analytics — Premium Evaluation 1M Rows
Synthetic Tabular Data
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£1,999
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Zalingo Synthetic SaaS/Product Analytics — Premium Evaluation Kit (Churn • Retention • Telemetry • A/B) — 1M Rows + Notebooks
A premium, end-to-end evaluation kit for growth & product analytics and SaaS reliability. You get ~1,000,000 privacy-safe synthetic events spanning web, mobile, and API (sessions, feature usage, requests, errors, performance) with churn/retention labels—plus Jupyter notebooks and data dictionaries—so teams can benchmark pipelines and models quickly without handling real user data (no PII).
Scaling up? After purchase, message us about enterprise bundles (tens of millions of rows) and weekly/daily refresh subscriptions via S3/API.
What’s Inside
- Data (Parquet, Snappy): ~1,000,000 rows, partitioned by date / app_surface / account_id; includes labels & precomputed signals.
- Notebooks: EDA & quality, feature usage & growth (funnels/cohorts), churn/retention baselines, API telemetry reliability (latency/error SLOs), and A/B testing demo with uplift metrics.
- Docs & Schema: Data dictionary, column glossary, sampling notes, JSON schema examples.
Key Fields (representative)
- Events & Timing:
event_id,ts_utc(ISO-8601),event_name(login|view|feature_use|api_call|error|upgrade|cancel). - Identity (synthetic):
user_id,session_id,account_id(non-linkable). - Surfaces & Context:
app_surface(web|mobile|api|backend),device_os,app_version,browser,country,city. - Product & Growth:
feature_key,cohort_week,cohort_source,activation_flag,aha_milestone_reached. - Engagement:
active_minutes,session_duration_s,pages_viewed,d1_active,d7_active,d28_active. - Revenue Snapshot:
plan_tier(free|trial|pro|enterprise),license_seats,mrr_usd,net_mrr_delta_usd,upgrade_flag,downgrade_flag. - Churn/Retention Labels:
churn_30d (0/1),churn_ts_utc,retention_7d/28d/90d. - API Telemetry:
api_endpoint,http_method,status_code,latency_ms,bytes_in,bytes_out,error_code. - Attribution:
utm_source,utm_medium,utm_campaign,referrer. - Scores & Signals:
risk_score_0_1,adoption_score_0_1, (optional)sla_breach_flag. (Columns may vary slightly; see the included dictionary + preview for exact schema.)
Distribution
- Format: ZIP with /data (Parquet), /notebooks, /docs, /schema.
- Volume: ~1,000,000 rows, 25–45 columns, multi-part Parquet.
- Approx Size: 60–150 MB zipped (category-dependent).
- Partitioning: by event_date / app_surface / account_id for efficient reads.
Usage
- Churn & retention modelling — baselines, calibration, threshold tuning, treatment targeting.
- Funnels & cohorts — activation/adoption analyses and lifecycle tracking.
- Telemetry & reliability — latency/error SLOs, alert thresholds, capacity planning.
- Revenue analytics — NRR/GRR simulations with synthetic MRR deltas.
- A/B testing sandbox — uplift estimates, power checks, CUPED snapshot.
- MLOps QA — schema contracts, drift monitors, dashboards.
Coverage
- Geographic: Multi-region synthetic coverage (ISO codes).
- Time Range: Recent multi-year synthetic window with weekly/seasonal patterns.
- PII: None — fully synthetic; not re-identifiable.
Who Can Use It
- Product/Growth/Analytics, SRE/Platform, Data Science/ML, RevOps/Finance, Vendors/SIs for demos and validation.
Notes / Disclaimers
- Not real user data. Not for direct targeting of individuals.
- Labels, scores, and performance metrics are synthetic calibrated distributions and do not represent any specific company.
Evaluation License (Non-Production, Internal Use Only — 90 Days)
Buyer is granted a non-exclusive, non-transferable license to use the data and included assets solely for internal evaluation, prototyping, and testing for 90 days from purchase. No production use, external distribution, resale, sublicensing, or sharing beyond Buyer’s employees and on-site contractors under NDA. Derived models/features may be retained for internal research; production deployment requires a separate enterprise license. All materials are provided “as is” without warranties; liability limited to the amount paid.
QUALITY