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Social Media Influencer Performance Data
Social Media and Posts
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About
Presents crucial profile data for 200 of the world's most followed Instagram influencers. This collection enables detailed study and analysis of social media influence, performance metrics, and audience engagement across the platform. The data encompasses key statistics such as total followers, average likes, and multiple metrics related to average views and engagement rates over varying periods. The Instagram platform, founded in 2010 and acquired by Facebook Inc., is central to this analysis.
Columns
- Username: The specific name used for the influencer's account.
- Channel Name: The formal name associated with the channel.
- Country: The influencer's country of origin. Note that 31% of the values are missing for this field.
- Url: The direct Instagram link to the profile.
- Main topic: The primary subject area of the content produced on the page. This field has 35% missing values, with Entertainment being the most frequent topic represented.
- Main video category: The defined category for reels and video content. 34% of these values are missing.
- Likes: The total count of likes recorded.
- Likes Avg.: The average number of likes received.
- Posts: The total count of posts made by the influencer.
- Followers: The overall number of users following the account.
- Boost Index: A specific calculated boost index value.
- Comments Avg.: The average number of comments per post.
- Views Avg.: The overall average views recorded.
- Avg. 1 Day: Average views over a one-day period (70% missing).
- Avg. 3 Day: Average views over a three-day period (38% missing).
- Avg. 7 Day: Average views over a seven-day period.
- Avg. 14 Day: Average views over a fourteen-day period.
- Avg. 30 Day: Average views over a thirty-day period.
- Engagement Rate: The calculated percentage of engagement with users.
- Engagement Rate (60 Days): The calculated percentage of engagement with users over the last 60 days.
Distribution
The information is delivered in a CSV file format, specifically named
top_200_instagrammers.csv. The file size is 50.4 kB. It is structured as tabular data containing 20 different columns and profiles for 200 top influencers. The expected update frequency for this data product is monthly.Usage
This data product is suited for a variety of analytical tasks. It is ideal for data visualization projects and performing exploratory data analysis (EDA). It can also be applied to exercises focused on data cleaning. Specifically, it can be used to analyse global social media trends, benchmark influencer performance, and study the relationship between content topic and audience interaction.
Coverage
The scope of the data is focused on the top 200 global influencers operating on the Instagram platform. While the coverage is international, data analysis indicates the US is the most common country represented among the influencers whose country is known. The metrics included span various temporal averages (1, 3, 7, 14, 30, and 60 days), reflecting recent performance characteristics.
License
CC0: Public Domain
Who Can Use It
- Digital Marketers: To identify industry leaders and evaluate marketing effectiveness based on high engagement rates.
- Researchers and Academics: For studying social media economics, audience interaction dynamics, and viral content patterns.
- Data Science Learners: For practical application of data cleaning techniques and statistical analysis on high-volume follower data.
- Business Strategists: To gain insight into which content topics and video categories drive the highest average interactions.
Dataset Name Suggestions
- Global Top 200 Instagram Metrics
- Social Media Influencer Performance Data
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Attributes
Original Data Source: Social Media Influencer Performance Data
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