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T-Series YouTube Channel Performance Metrics
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About
Explore the statistical performance and engagement metrics of T-Series, India’s largest music record label and film production company. The data provides detailed statistical insight into the world’s most popular YouTube channel, which, as of April 2024, held records for 255 billion views and 265 million subscribers. This dataset captures the immense volume of content and audience interaction driven by this massively successful digital entity.
Columns
The core file,
all_stats_t_series.csv, details the following five critical metrics:- id: The unique YouTube Video ID. Approximately 19,900 unique identification codes are available.
- viewCount: The total video view count, ranging up to 1.59 billion, with an average of 12.6 million views per video.
- likeCount: The total count of positive interactions (likes), reaching a maximum of 13.2 million and averaging 92.8 thousand.
- favoriteCount: A count of times a video was saved as a favourite. All values recorded in the sample are zero, with a mean of zero.
- commentCount: The total number of audience comments. This metric registers up to 419 thousand, with an average of 2.71 thousand comments.
Distribution
The data is structured into files, typically in CSV format, available for separate download. The main statistics file is roughly 600.73 kB and contains five key columns for video performance analysis. There are around 19,900 records, providing a statistical snapshot of the channel's video history. A separate file provides additional details for the top 1000 videos ranked by view count. The data is expected to be refreshed quarterly.
Usage
This dataset is valuable for digital market research and advanced analytics. Ideal applications include studying content virality, analysing engagement trends within the Indian music industry, building predictive models for video performance, and performing competitive analysis within the global media sector.
Coverage
The scope covers content published solely by the T-Series YouTube channel. As the organisation is India's largest music record label, the subject matter is heavily focused on Hindi language music and film production. The engagement statistics reflect performance figures leading up to metrics noted in April 2024.
License
CC0: Public Domain
Who Can Use It
- Social Media Strategists: To understand the extreme dynamics of audience growth and engagement on major platforms.
- Digital Marketing Professionals: To benchmark content strategies against a globally dominant digital brand.
- Researchers: For studying digital media economics, viral content patterns, and cross-cultural media consumption.
- Data Scientists: For training machine learning models on large-scale interaction data.
Dataset Name Suggestions
- T-Series YouTube Channel Performance Metrics
- Statistical Analysis of India's Top Music Label Videos
- Global YouTube Views and Subscriber Data for T-Series
Attributes
Original Data Source: T-Series YouTube Channel Performance Metrics
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