Dark Mode
Global Instagram Influencer Performance
Social Media and Posts
Tags and Keywords
Trusted By
"No reviews yet"
Free
About
This dataset presents an analysis of top Instagram influencers. Instagram is an American photo and video sharing social networking service, founded in 2010 by Kevin Systrom and Mike Krieger, and later acquired by Facebook Inc., now known as Meta Platforms. The application permits users to upload media that can be edited with filters and organised by hashtags and geographical tagging. Posts can be shared publicly or with pre-approved followers. Users are able to browse other users' content by tag and location, view trending content, like photos, and follow other users to add their content to a personal feed. The Instagram network is frequently utilised to influence people (the users' followers) in a particular way for a specific issue, which can impact outcomes.
Columns
- rank: The rank of the influencer.
- channel_info: The username of the Instagrammer.
- influence_score: A score indicating the user's influence.
- posts: The number of posts the user has made to date.
- followers: The number of followers the user has.
- avg_likes: The average number of likes on the Instagrammer's posts.
- 60_day_eng_rate: The engagement rate of the Instagrammer over the last 60 days, expressed as a fraction of their total engagements.
- new_post_avg_like: The average number of likes received on new posts.
- total_likes: The total number of likes the user has received on their posts, measured in billions.
- country: The country or region of origin of the user.
Distribution
This dataset is typically provided in a CSV file format and is approximately 13.1 KB in size. It contains 10 distinct columns and features 200 individual records. This dataset represents a static snapshot and is not expected to be updated in the future.
Usage
This dataset is ideal for analysing top Instagram influencers and understanding their impact. It can be used for market research, identifying key influencers for marketing campaigns, and studying social media engagement patterns. Researchers can leverage this data to explore the dynamics of social networks and the mechanisms of influence.
Coverage
The dataset focuses on top Instagram influencers, providing a global perspective. It includes information from 25 unique countries or regions of origin for the users, although some country data is marked as missing. A significant portion of the included influencers originate from the United States. While no specific time range for data collection is provided, the dataset includes metrics such as the 'last 60 days engagement rate', indicating a snapshot of performance.
License
CC0: Public Domain
Who Can Use It
This dataset is highly suitable for marketing professionals, social media strategists, data analysts, and academic researchers interested in influencer marketing, social network analysis, and digital engagement. Businesses looking to identify potential brand ambassadors or understand market trends on Instagram would also find this data valuable.
Dataset Name Suggestions
- Global Instagram Influencer Performance
- Top Instagram Social Media Personalities
- Instagram Influencer Engagement Metrics
- Leading Instagram Accounts Data
Attributes
Original Data Source: Global Instagram Influencer Performance
QUALITY