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TikTok Influencer Analytics Dataset
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Free
About
This dataset provides a ranking of the top 1,000 TikTok influencers, offering valuable insights into their performance and reach. Its purpose is to help users explore and identify leading TikTok accounts, providing context on their presence and engagement across the platform. The dataset is significant for anyone interested in social media analytics, influencer marketing, or understanding the dynamics of top-tier digital content creators.
Columns
- Country: Indicates the country associated with the TikTok account.
- Rank: The numerical position of the influencer within the top 1,000 ranking.
- Account: The specific TikTok account name.
- Title: The display title or name associated with the TikTok account.
- Link: A direct URL to the TikTok account.
- Subscribers count: The total number of followers or subscribers an influencer has, ranging from approximately 4.3k to 135m.
- Views avg.: The average number of views per video, ranging from roughly 585k to 95m.
- Likes avg.: The average number of likes per video, with values from about 31k to 18.1m.
- Comments avg.: The average number of comments per video, ranging from 0 to 151k.
- Shares avg.: The average number of shares per video, from around 212 to 5.3m.
- Scraped: The date on which the data was collected.
Distribution
The dataset is provided in a CSV format and has a file size of 141.14 kB. It contains 11 columns and consists of 1,000 individual records, each representing a unique TikTok influencer.
Usage
This dataset is ideal for various applications, including:
- Conducting exploratory data analysis on social media trends.
- Identifying top-performing influencers for marketing campaigns.
- Analysing audience engagement metrics across leading TikTok accounts.
- Benchmarking performance against competitors in the social media landscape.
- Understanding the growth and reach of online communities.
Coverage
The dataset focuses on the top 1,000 TikTok influencers globally, as indicated by the 'Country' column representing "All" countries. The data was collected on a specific date, 7th February 2022, providing a snapshot of influencer rankings and metrics from that period. It primarily covers public metrics of these high-ranking accounts.
License
CC0: Public Domain
Who Can Use It
- Marketers: To identify potential influencers for collaborations and campaign planning.
- Researchers: For studying social media phenomena, digital marketing strategies, and influencer economics.
- Social Media Analysts: To track trends, engagement rates, and platform dynamics.
- Businesses: To understand market reach and competitive positioning within the influencer space.
- Content Creators: To learn from successful accounts and benchmark their own growth.
Dataset Name Suggestions
- Top 1000 TikTok Influencers Ranking
- Global TikTok Influencer Performance Metrics
- Leading TikTok Accounts 2022
- TikTok Influencer Analytics Dataset
Attributes
Original Data Source: TikTok Influencer Analytics Dataset
QUALITY