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YouTube Video Performance Metrics
Social Media and Posts
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About
This dataset offers an in-depth view into YouTube video analytics, capturing essential metrics related to video performance, audience engagement, revenue generation, and viewer behaviour. Sourced from real video data, it illustrates how variables such as video duration, upload time, and ad impressions contribute to monetisation and audience retention. It serves as a valuable resource for understanding the impact of YouTube metrics on channel expansion and content reach, inspired by the evolving digital content landscape.
Columns
- ID: A unique identifier for each video.
- Video Duration: The duration of the video in seconds.
- Video Publish Time: The date and time when the video was published.
- Days Since Publish: The number of days that have passed since the video was published.
- Day: The day of the month when the video was published.
- Month: The month when the video was published.
- Year: The year when the video was published.
- Day of Week: The day of the week when the video was published.
- Revenue per 1000 Views (USD): The estimated revenue earned per thousand views, in US Dollars.
- Monetised Playbacks (Estimate): The estimated number of playbacks that generated revenue.
- Playback-Based CPM (USD): The cost per thousand monetised playbacks, in US Dollars.
- CPM (USD): The general cost per thousand impressions, in US Dollars.
- Ad Impressions: The number of ad impressions shown during the video.
- Estimated AdSense Revenue (USD): The estimated revenue generated from AdSense, in US Dollars.
- DoubleClick Revenue (USD): The revenue generated through DoubleClick ads, in US Dollars.
- YouTube Ads Revenue (USD): The total revenue from ads displayed on YouTube, in US Dollars.
- Watch Page Ads Revenue (USD): The revenue specifically from ads on the watch page, in US Dollars.
- YouTube Premium (USD): The revenue received from YouTube Premium subscribers, in US Dollars.
- Transaction Revenue (USD): The revenue from transactions, such as Super Chats, in US Dollars.
- Transactions: The number of transactions.
- Revenue from Transactions (USD): The total revenue generated from transactions, in US Dollars.
- Reactions: The count of reactions received.
- Chat Messages Count: The number of chat messages during live streams.
- Reminders Set: The number of reminders set by users for the video.
- Stream Hours: The hours streamed, particularly relevant for live streams.
- Remix Views: The number of views generated from video remixes.
- Remix Count: The number of remixes created from the video.
- Subscribers from Posts: The number of subscribers gained through posts.
- New Comments: The number of new comments received on the video.
- Shares: The count of times the video was shared.
- Like Rate (%): The percentage of likes out of total interactions.
- Dislikes: The count of dislikes received on the video.
- Likes: The count of likes received on the video.
- Unsubscribes: The number of users who unsubscribed after watching.
- New Subscribers: The number of new subscribers gained.
- Returned Items (USD): The value of returned items, in US Dollars.
- Unconfirmed Commissions (USD): The value of unconfirmed commissions, in US Dollars.
- Approved Commissions (USD): The value of approved commissions, in US Dollars.
- Orders: The number of orders related to merchandise or promotions.
- Total Sales Volume (USD): The total value of sales made, in US Dollars.
- End Screen Click-Through Rate (%): The click-through rate for end screen elements.
- End Screen Impressions: The number of end screen impressions shown.
- End Screen Clicks: The number of clicks on end screen elements.
- Teaser Click-Through Rate (%): The click-through rate for teaser elements.
- Teaser Impressions: The number of teaser impressions.
- Teaser Clicks: The number of clicks on teaser elements.
- Card Click-Through Rate (%): The click-through rate for info cards.
- Card Impressions: The number of info card impressions.
- Card Clicks: The number of clicks on info cards.
- Views per Playlist Start: The average views generated per playlist start.
- Playlist Views: The total views originating from playlists.
- Playlist Watch Time (hours): The total watch time in hours derived from playlists.
- Clip Watch Time (hours): The total watch time in hours from video clips.
- Clip Views: The total views from video clips.
- YouTube Premium Watch Time (hours): The watch time from YouTube Premium subscribers.
- YouTube Premium Views: The views generated by YouTube Premium subscribers.
- Returning Viewers: The number of returning viewers.
- New Viewers: The number of new viewers.
- Average Views per User: The average number of views per unique viewer.
- Unique Viewers: The total number of unique viewers.
- Watched (Not Skipped) (%): The percentage of the video watched without being skipped.
- Feed Impressions: The number of impressions within user feeds.
- Average View Percentage (%): The average percentage of the video that was watched.
- Average View Duration: The average duration of time each viewer spent watching.
- Views: The total views received by the video.
- Watch Time (hours): The total watch time in hours.
- Subscribers: The net subscriber count.
- Estimated Revenue (USD): The estimated total revenue from the video, in US Dollars.
- Impressions: The total number of impressions the video received.
- Video Thumbnail CTR (%): The click-through rate on the video thumbnail.
Distribution
This dataset is provided in a CSV file format, named
youtube_channel_real_performance_analytics.csv, with a size of 136.81 kB. It contains 70 columns and 364 records or rows, with all data present and no missing values identified for these records.Usage
This dataset is ideal for data analysts, content creators, and marketers who aim to uncover trends in viewer engagement, optimise content strategies, and maximise ad revenue. It is suitable for deep dives into YouTube video performance metrics.
Coverage
The dataset covers video publish times ranging from 2nd June 2016 to 18th October 2024. The geographic and demographic scopes of the data are not explicitly specified within the provided information.
License
CC BY-NC-SA 4.0
Who Can Use It
- Data analysts: To identify patterns and trends in video performance.
- Content creators: To refine their content strategy and audience engagement tactics.
- Marketers: To optimise advertising campaigns and maximise ad revenue.
Dataset Name Suggestions
- YouTube Video Performance Metrics
- YouTube Channel Analytics Data
- Digital Video Engagement & Revenue
- Real YouTube Performance Data
- Video Content Monetisation Insights
Attributes
Original Data Source: YouTube Video Performance Metrics
QUALITY