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Social Media Evolution Dataset
Social Media and Posts
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Free
About
This dataset offers a detailed view into the dynamic landscape of social media popularity, charting the market share of various platforms globally from 2009 to 2025. It serves as a valuable resource for understanding how social networking sites have emerged, evolved, and sometimes declined over the past fifteen years. The data provides crucial context for observing shifts in user engagement and platform dominance, highlighting the creation of new platforms and the fading of older ones within the internet communication sphere.
Columns
The dataset is structured with 23 columns, detailing monthly popularity trends:
- Date: Represents the measurement period in YYYY-MM format, spanning from March 2009 to December 2023.
- Facebook: Percentage share in the social media market, rounded to two decimal places. Values range from 0.00% to 87.8%, with a mean of 69.2%.
- Pinterest: Percentage share in the social media market, rounded to two decimal places. Values range from 0.00% to 17%, with a mean of 7.31%.
- Twitter: Percentage share in the social media market, rounded to two decimal places. Values range from 0.00% to 15.5%, with a mean of 7.27%.
- StumbleUpon: Percentage share in the social media market, rounded to two decimal places. Values range from 0.00% to 36.8%, with a mean of 5.18%.
- YouTube: Percentage share in the social media market, rounded to two decimal places. Values range from 0.00% to 11%, with a mean of 3.77%.
- Instagram: Percentage share in the social media market, rounded to two decimal places. Values range from 0.00% to 14.3%, with a mean of 2.18%.
- Tumblr: Percentage share in the social media market, rounded to two decimal places. Values range from 0.00% to 10.3%, with a mean of 0.98%.
- reddit: Percentage share in the social media market, rounded to two decimal places. Values range from 0.00% to 12.1%, with a mean of 1.67%.
- VKontakte: Percentage share in the social media market, rounded to two decimal places. Values range from 0.00% to 0.88%, with a mean of 0.18%.
- LinkedIn: Percentage share in the social media market, rounded to two decimal places. Values range from 0.00% to 0.55%, with a mean of 0.22%.
- Google+: Percentage share in the social media market, rounded to two decimal places. Values range from 0.00% to 0.41%, with a mean of 0.1%.
- Digg: Percentage share in the social media market, rounded to two decimal places. Values range from 0.00% to 7.34%, with a mean of 0.38%.
- MySpace: Percentage share in the social media market, rounded to two decimal places. Values range from 0.00% to 14.8%, with a mean of 0.38%.
- Fark: Percentage share in the social media market, rounded to two decimal places. Values range from 0.00% to 0.66%, with a mean of 0.07%.
- NowPublic: Percentage share in the social media market, rounded to two decimal places. Values range from 0.00% to 1.43%, with a mean of 0.08%.
- iWiW: Percentage share in the social media market, rounded to two decimal places. Values range from 0.00% to 2.35%, with a mean of 0.13%.
- news.ycombinator.com: Percentage share in the social media market, rounded to two decimal places. Values range from 0.00% to 0.14%, with a mean of 0.03%.
- Delicious: Percentage share in the social media market, rounded to two decimal places. Values range from 0.00% to 0.58%, with a mean of 0.05%.
- orkut: Percentage share in the social media market, rounded to two decimal places. Values range from 0.00% to 1.77%, with a mean of 0.08%.
- Odnoklassniki: Percentage share in the social media market, rounded to two decimal places. Values range from 0.00% to 0.17%, with a mean of 0.01%.
- Vimeo: Percentage share in the social media market, rounded to two decimal places. Values range from 0.00% to 0.52%, with a mean of 0.02%.
- Other: Aggregated percentage share of other social media platforms not individually listed, rounded to two decimal places. Values range from 0.00% to 2.83%, with a mean of 0.15%.
Distribution
The dataset is provided in a .csv file format named
social_media.csv, with a size of 17.28 kB. It contains almost 180 rows of data, specifically 178 valid records for most columns. This covers 15 years of monthly data periods, offering a granular view of social media market shares.Usage
This dataset is ideal for:
- Time series analysis of social media platform popularity.
- Market research into the growth and decline of social networks.
- Trend identification for social media strategy and content planning.
- Academic research on digital communication and internet culture.
- Competitive analysis within the social media industry.
- Developing predictive models for future social media trends.
Coverage
The data captures worldwide social media popularity trends over a significant period. It covers the time range from 2009 up to 2025 (as indicated in the dataset title), with specific monthly data points available from March 2009 to December 2023. The dataset reflects the general share across the social media market, without specific demographic breakdowns for particular groups or years.
License
CC BY-SA 3.0 license
Who Can Use It
This dataset is valuable for a wide array of users, including:
- Data Analysts seeking to identify patterns and predict future social media engagement.
- Marketing Professionals looking to optimise their platform strategies based on historical performance.
- Social Media Managers aiming to understand platform shifts and target audiences effectively.
- Researchers and Academics studying internet trends, digital sociology, or media evolution.
- Developers building applications that require historical insights into social network usage.
- Students undertaking projects related to technology, statistics, or social studies.
Dataset Name Suggestions
- Global Social Media Popularity Trends (2009-2025)
- Worldwide Social Network Market Share Data
- Historical Social Media Platform Analysis
- Social Media Evolution Dataset
- Internet Social Trends (2009-2025)
Attributes
Original Data Source: Social Media Evolution Dataset
QUALITY