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TikTok Influencer Metrics Dataset
Social Media and Posts
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Free
About
The dataset details the top 1000 TikTok influencers from around the world. TikTok, known as Douyin in China, is a short-form video hosting service owned by the Chinese company ByteDance. It features a variety of user-generated videos, including pranks, stunts, jokes, dance, and entertainment, ranging from 15 seconds to ten minutes in length. Launched internationally in 2017 and worldwide after merging with Musical.ly in August 2018, TikTok rapidly gained global popularity, surpassing two billion mobile downloads by October 2020. This dataset offers insights into the platform's leading personalities, their reach, and engagement metrics, which are crucial for understanding global social media trends and influencer marketing.
Columns
- Rank: The overall rank of the influencer, based on followers and popularity.
- Username: The unique handle used by the influencer on TikTok.
- Tiktok Link: The direct URL to the influencer's TikTok profile.
- Name: The account name of the influencer.
- Subscribers Count: The total number of subscribers or followers the influencer has.
- Views. Avg: The average number of views across the influencer's content.
- Likes. Avg: The average number of likes received on the influencer's content.
- Comments. Avg: The average number of comments on the influencer's content.
- Shares. Avg: The average number of shares for the influencer's content.
Distribution
This dataset is provided in a CSV file format, specifically
top_1000_tiktokers.csv, with a file size of 92.23 kB. It comprises 9 distinct columns. The dataset contains 1000 records, with most columns having 100% valid entries. The 'Name' column has 998 valid entries out of 1000, with 2 missing records.Usage
This dataset is ideal for:
- Analysing the global landscape of TikTok influencers and their performance.
- Identifying emerging trends and popular content categories on TikTok.
- Developing influencer marketing strategies and campaigns.
- Conducting market research on social media engagement and audience behaviour.
- Performing data visualisation projects related to social networks and online communities.
Coverage
The dataset offers global geographic coverage, featuring the top 1000 TikTokers from "all over the world". While specific time ranges for data collection are not detailed, it pertains to a snapshot of leading influencers on a platform that saw rapid growth between its 2017 international launch and its two billion mobile downloads milestone in October 2020. No specific notes on data availability for particular demographic groups or years are provided beyond the global scope of the influencers.
License
CC0: Public Domain
Who Can Use It
This dataset is suitable for a wide range of users, including:
- Data Analysts and Scientists: For statistical analysis, trend spotting, and predictive modelling of social media engagement.
- Marketers and Brand Strategists: To identify suitable influencers for campaigns, understand audience demographics, and monitor competitor activity.
- Researchers: For academic studies on social media dynamics, digital culture, and influencer economy.
- Social Media Managers: To benchmark performance, develop content strategies, and track leading accounts.
- Anyone interested in online communities: To explore the structure and popularity of social networks.
Dataset Name Suggestions
- Global TikTok Influencers Data
- Top 1000 TikTokers Worldwide
- TikTok Influencer Metrics Dataset
- Leading TikTok Profiles Data
- Social Media Influencer Performance
Attributes
Original Data Source:TikTok Influencer Metrics Dataset
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