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Nykaa E-commerce Review Data
News & Media Articles
Tags and Keywords
Trusted By
"No reviews yet"
Free
About
Nykaa, an Indian e-commerce unicorn, founded in 2012, specialises in beauty, wellness, and fashion products, operating through online platforms and 76 physical stores. This dataset captures consumer reviews for Nykaa's cosmetics and personal care products from 2021. It offers valuable insights into product performance, consumer satisfaction, and popular product types, making it ideal for market analysis and understanding consumer expectations within the Indian beauty sector.
Columns
- Product Id: A unique identifier assigned to each product.
- Product Brand Code: A specific code used to identify the brand of the product.
- Retailer: The online company selling the products, primarily nykaa.com.
- Product Category: The classification of the product, such as "Makeup > Lips > Lipstick".
- Product Brand: The specific brand name of the product, for instance, Himalaya or Inner Sense.
- Product Name: The full descriptive name of the personal care product.
- Product Price: The cost of the product, denominated in Indian Rupees (INR).
- Market: The geographical market where the products are sold, which is India.
- Product Url Market: The direct online link to the product listing.
- Product Description: Detailed information outlining the product's features and characteristics.
- Product Currency: The currency unit used for product pricing, consistently INR.
- Product Image Url: A link to the image or photograph of the product.
- Product Model Number: A specific code identifying the product's model.
- Product Tags: Keywords or descriptive labels associated with the product, like "Creme", "Lotion", or "Glossy".
- Product Contents: A listing of the ingredients found in the product.
- Product Rating: The average rating provided by consumers for the product.
- Product Reviews Count: The total number of consumer reviews submitted for the product.
- Expected Category Count: The anticipated number of product categories.
- Expected Brand Count: The anticipated number of product brands.
Distribution
The dataset is provided in CSV format and contains approximately 5,000 records. It is structured with 18 distinct columns and has a file size of 1.69 MB.
Usage
This dataset is well-suited for various analytical applications, including:
- Analysing how personal care products meet consumer expectations.
- Identifying popular personal care product types and market trends.
- Conducting extensive data analysis for academic or commercial purposes.
- Supporting market research in the beauty and personal care industry.
- Enabling consumer sentiment analysis on product feedback.
Coverage
The data focuses on products sold within the Indian market. It reflects information from 2021, covering a wide range of beauty and personal care products available through Nykaa. The dataset was generated through web scraping and data mining activities.
License
CC0: Public Domain
Who Can Use It
Intended users for this dataset include:
- Data Scientists: For developing predictive models or identifying patterns in consumer behaviour.
- Researchers: For academic studies on e-commerce, consumer psychology, or market dynamics.
- E-commerce Analysts: To assess product performance, pricing strategies, and online market share.
- Product Managers: For insights into product development, feature prioritisation, and customer satisfaction.
- Marketing Professionals: To understand consumer preferences, inform campaign strategies, and conduct competitor analysis.
Dataset Name Suggestions
- Nykaa Product Reviews 2021
- Indian Beauty Product Insights (2021)
- Nykaa E-commerce Review Data
- Personal Care Product Feedback India
- Beauty Market Analysis (Nykaa 2021)
Attributes
Original Data Source: Nykaa E-commerce Review Data
QUALITY