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Global Influencer Metrics 2022
Influencer & Brand Mentions
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About
This dataset features the top 1,000 social media influencers from Instagram, YouTube, and TikTok in 2022. It provides insights into their follower counts, engagement metrics, and presence across different platforms. The data covers a three-month gap from March 2022 to December 2022. Influencers are categorised by their follower numbers, ranging from mega-influencers with hundreds of millions of followers to nano-influencers with as few as 1,000. This dataset is designed to help businesses and marketing professionals understand the landscape of social media influence, counteracting the growing tendency of customers to ignore traditional advertisements by leveraging influencers for increased marketing reach. It highlights the importance of matching an influencer's personality with a product's brand and purpose for effective marketing campaigns.
Columns
- S.no: A unique serial number for each influencer, ranging from 1 to 1000.
- Tiktoker name: The name of the TikTok influencer. There are 996 unique names.
- Tiktok name: The user name on TikTok. There are 993 unique names, with one missing value.
- Subscribers: The number of subscribers an influencer has, with 427 unique values. Common values include 1.1M and 1.3M.
- Views avg.: The average number of views per post, with 143 unique values. Common values include 1.6M and 2M.
- Likes avg.: The average number of likes per post, with 883 unique values. A common value is 1.1M.
- Comments avg.: The average number of comments per post, with 317 unique values. Common values include 1.4K and 1.1K.
- Shares avg.: The average number of shares per post, with 384 unique values. Common values include 1.3K and 1.8K.
Distribution
The dataset is provided as a CSV file, specifically "social media influencers - Tiktok sep 2022.csv", with a size of 56.89 kB. It contains 1,000 records across 8 columns. Data files are typically provided in CSV format.
Usage
This dataset is ideal for businesses seeking to enhance their marketing strategies by targeting social media influencers. It can be used to identify influencers for product and brand matching, where an influencer's image aligns with the product's purpose and mood. Marketers can leverage this data to increase marketing reach and engagement, especially in an environment where consumers are increasingly ignoring traditional advertisements. It supports research into influencer marketing effectiveness and audience targeting.
Coverage
The dataset covers the top 1,000 social media influencers from Instagram, YouTube, and TikTok in the year 2022. The data spans a period from March 2022 to December 2022, with a three-month gap in the collection. Influencers are categorised by follower tiers, including mega-, macro-, micro-, and nano-influencers, based on their social media following which ranges from 1,000 to hundreds of millions.
License
CC0: Public Domain
Who Can Use It
This dataset is highly valuable for businesses looking to implement or refine their influencer marketing campaigns, marketing professionals and agencies aiming to identify suitable influencers for product promotion, and marketing researchers studying influencer selection, product personality matching, and the impact of social media marketing. It is also relevant for anyone interested in social media trends, audience behaviour, and celebrity influence.
Dataset Name Suggestions
- Social Media Influencers 2022: Top 1000
- Global Influencer Metrics 2022
- Digital Marketing Influencer Data
- TikTok, Instagram & YouTube Influencers (2022)
Attributes
Original Data Source: Global Influencer Metrics 2022
QUALITY