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Worldwide Instagram User Base & Gender Breakdown
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About
Details estimated Instagram user numbers by country and gender for the year 2024. This dataset offers a global snapshot of the platform's user base, providing valuable insights into its demographic distribution across various nations. It is derived from a blend of public reports, industry analysis, and internal estimates.
Columns
- country: Represents the specific nation. This column contains 226 unique country values, all of which are valid.
- InstagramUsers_2024: Provides the estimated number of Instagram users for 2024. Values range from 2,600 to 392,465,000, with an average of 8.35 million. Approximately 9% of the values in this column are missing.
- InstagramUsers_PctFemale_2024: Indicates the estimated percentage of female Instagram users in 2024. The data spans from 19.2% to 66.1%, with a mean percentage of 50.4%. About 9% of the values are missing.
- InstagramUsers_PctMale_2024: Shows the estimated percentage of male Instagram users in 2024. Values vary from 33.9% to 80.8%, averaging 49.7%. Roughly 9% of the entries are missing.
- InstagramUsers2023: Presents the estimated number of Instagram users for the year 2023. Values range from 100 to 229,600,000, with an average of 5.32 million. All values in this column are valid.
Distribution
The dataset is available in CSV format and has a file size of approximately 8.03 kB. It comprises 5 columns. There are 226 unique entries for countries. While user counts for 2023 are available for all 226 entries, the 2024 user statistics, including gender percentages, contain 205 valid records, indicating 21 missing entries for those specific metrics.
Usage
This dataset is ideal for market research, social media trend analysis, and geographical segmentation studies. It can inform targeted marketing strategies, identify regions experiencing high growth in Instagram usage, and support academic research into social media adoption patterns and demographic shifts.
Coverage
The dataset offers extensive global geographic coverage, featuring statistics for 226 distinct countries. The time range for the data includes estimated user numbers for both 2023 and 2024. Demographically, it provides a breakdown of Instagram users by gender for 2024 within each covered country. It is important to note that a portion of the 2024 user count and gender percentage data is unavailable for certain entries.
License
CC BY-SA 4.0
Who Can Use It
- Marketing Analysts: For understanding regional demographics and tailoring campaigns.
- Data Scientists: To perform trend analysis and predictive modelling of social media growth.
- Researchers: To study global social media penetration, gender distribution, and digital inequalities.
- Business Strategists: For identifying market opportunities, assessing platform reach, and competitive analysis.
- Anyone interested in global social media user statistics and platform demographics.
Dataset Name Suggestions
- Global Instagram Demographics 2024
- Instagram User Statistics by Country (2023-2024)
- Worldwide Instagram User Base & Gender Breakdown
- Country-Level Instagram Audience Data: 2024 Estimates
Attributes
Original Data Source: Worldwide Instagram User Base & Gender Breakdown
QUALITY