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User Engagement Split Test Data
Data Science and Analytics
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About
This dataset contains aggregated results from a website split experiment designed to increase specific website metrics. It provides the necessary data to analyse experiment outcomes and formulate recommendations for improving site performance and user engagement.
Columns
- user_id: A unique identifier for each user participating in the experiment. Values range from 1 to 90,000.
- group: Indicates the experimental group to which a user belongs. There are two unique groups, with 'control' being the most common.
- views: The total number of times the experimental functionality was viewed by a user. View counts range from 1 to 204.
- clicks: The total number of times the experimental functionality was clicked by a user. Click counts range from 0 to 14.
Distribution
The dataset is provided in a CSV format and is approximately 1.84 MB in size. It comprises four columns and contains 90,000 records, representing aggregated results.
Usage
This dataset is ideal for performing in-depth analysis of A/B test results, understanding user behaviour within a controlled experiment, and generating data-driven recommendations to enhance website performance and user engagement. It can be used to evaluate the effectiveness of new features or design changes.
Coverage
The dataset's geographic, time range, and demographic scope are not specified in the provided information. It pertains to a randomised experiment conducted on a website.
License
CC0: Public Domain
Who Can Use It
- Data Analysts: For statistical analysis and hypothesis testing of A/B experiment results.
- Product Managers: To inform decisions on product features and user experience improvements.
- UX Researchers: To gain insights into user interactions with new website elements.
- Business Intelligence Professionals: For reporting on experiment success and its impact on key performance indicators.
Dataset Name Suggestions
- Website A/B Test Aggregated Results
- Digital Experimentation Analytics Data
- User Engagement Split Test Data
- Web Performance Experiment Results
Attributes
Original Data Source:User Engagement Split Test Data
QUALITY