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Historical Cocktail Website Traffic and Rankings Index
Data Science and Analytics
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About
Shifting preferences in global mixology are captured through twenty years of website traffic, offering a detailed view of which cocktails dominated public interest between 2001 and 2021. By tracking the top ten most visited cocktail profiles on a monthly and yearly basis, these records reveal the rise and fall of specific drinks, seasonal consumption patterns, and long-term shifts in the beverage industry. This collection is particularly significant for identifying the enduring appeal of certain classics compared to transient drink trends over a two-decade span.
Columns
- Id: A unique numerical identifier assigned to each record for database management.
- place: The ranking of the cocktail for the specific month or year, ranging from 1 to 10 based on popularity.
- name: The official name of the cocktail, featuring a diverse range of over 100 unique varieties such as Caipirinha and Sex On The Beach.
- year: The calendar year of the ranking, covering the period from 2001 to 2021.
- month: The specific month associated with the ranking; entries labelled as "total" provide an aggregate of visits for the entire year.
- visitors: The total volume of website visits recorded for the cocktail during the specified time frame.
Distribution
The information is delivered in a CSV file titled
data.csv, with a total size of 87.37 kB. The collection contains 2,400 valid records structured across 6 distinct columns. Data integrity is exceptionally high, with 100% validity across all fields and no mismatched or missing entries. This is a static historical resource, and no future updates are expected.Usage
This collection is ideal for time series analysis to visualise how specific beverage trends have evolved over the early 21st century. Analysts can use the monthly data to identify seasonal peaks for particular cocktails, assisting in the study of consumer behaviour in the hospitality sector. It also serves as a robust foundation for market research aimed at understanding the lifecycle of popular drink recipes and the impact of digital interest on real-world consumption.
Coverage
The temporal scope spans from 2001 to 2021, providing a long-term perspective on popularity. While the data is derived from a specific digital portal, it covers a wide variety of international cocktail names. Geographically, the source material is associated with a German-hosted beverage site, though the trends reflect broader interests in mixology. It should be noted that months with no available data were omitted from the records.
License
CC0: Public Domain
Who Can Use It
Market researchers in the alcohol and spirits industry can utilise these metrics to benchmark the historical popularity of specific ingredients. Data science students can leverage the long-format structure to practice data cleaning, pivoting, and the creation of animated time-series visualisations. Additionally, historians and cultural researchers can use the records to map the evolution of social drinking habits through the lens of digital engagement.
Dataset Name Suggestions
- Two Decades of Global Cocktail Popularity Trends (2001–2021)
- Historical Cocktail Website Traffic and Rankings Index
- Global Mixology Popularity: 20-Year Digital Trend Analysis
- Monthly Top 10 Cocktail Traffic Records 2001-2021
Attributes
Original Data Source:Historical Cocktail Website Traffic and Rankings Index
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