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International Makeup Shade Analysis
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About
This dataset compiles information on foundation shades available globally, specifically from brands sold in the US, Nigeria, Japan, and India. It was gathered to explore the range of shades offered by various beauty brands, including Fenty Beauty, and was originally utilised in "The Pudding" essay "Beauty Brawl" published in June 2018. The data includes hexadecimal colour codes and lightness values for liquid foundation shades identified as having the largest number of available shades from "best-selling" brands in their respective home countries.
Columns
- brand: The name of the beauty brand (e.g., Maybelline, Estée Lauder).
- brand_short: A shortened name for the beauty brand (e.g., mb, el).
- product: The name of the best-selling product line from which shades were sampled (e.g., Double Wear, Studio Fix).
- product_short: A shortened name for the product line (e.g., dw, sff).
- hex: The hexadecimal colour code for a specific shade, without the leading '#' symbol.
- H: The hue value of the shade.
- S: The saturation value of the shade.
- V: The value component of the shade.
- L: The lightness value of the shade, derived using the CIE Lab colour model.
- group: A categorisation of the data based on brand or country. This includes specific categories for Fenty Beauty's PRO FILT'R Foundation, Make Up For Ever's Ultra HD Foundation, US Best Sellers, BIPOC-recommended Brands with BIPOC Founders, BIPOC-recommended Brands with White Founders, Nigerian Best Sellers, Japanese Best Sellers, and Indian Best Sellers.
Distribution
The dataset is provided in a CSV format, named
shades.csv, with a size of approximately 39.85 KB. It comprises 10 columns and contains 625 individual records or rows.Usage
This dataset is ideal for:
- Analysing the diversity and inclusivity of foundation shade ranges across different markets and brands.
- Conducting research into global beauty industry trends and product offerings.
- Supporting journalistic or academic work on cosmetic shade availability and consumer choice.
- Developing visualisations and studies on colour distribution in beauty products.
Coverage
The dataset covers foundation shades from brands available in the United States, Nigeria, Japan, and India. The data was collected during May 2018. It includes information sourced from various best-seller lists and articles recommending beauty products for people of colour across these regions. Specific data groups are defined for Fenty Beauty, Make Up For Ever, US best-sellers, brands recommended for BIPOC individuals (categorised by founder ethnicity), and best-selling brands from Nigeria, Japan, and India.
License
CC0: Public Domain
Who Can Use It
- Beauty Industry Analysts: To assess market gaps and opportunities in foundation shade offerings.
- Product Developers: To inform the creation of more inclusive and diverse cosmetic product lines.
- Researchers and Academics: For studies on colour science, consumer behaviour, and cultural aspects of beauty.
- Journalists and Content Creators: To support articles and essays on beauty industry diversity and product accessibility.
- Data Scientists: For projects involving colour analysis, market segmentation, and data visualisation.
Dataset Name Suggestions
- Global Foundation Shades
- Beauty Brand Shade Diversity
- International Makeup Shade Analysis
- Cosmetic Colour Range Dataset
- Worldwide Foundation Colour Data
Attributes
Original Data Source: International Makeup Shade Analysis
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