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Diversified Retail Sales and Consumer Demographic Index
Retail & Consumer Behavior
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About
Exploring the intricate mechanics of online retail allows for a deep understanding of how products, logistics, and consumer behaviour intersect. By integrating detailed sales trends with shipping performance and inventory levels, these records offer a broad perspective on the operational dynamics of a modern e-commerce platform. This information is vital for identifying product popularity, understanding customer preferences, and refining retail strategies to meet evolving market demands. The data facilitates a thorough exploration of online retail aspects, from regional sales performance to the efficiency of various delivery methods.
Columns
- Product ID: A unique identifier assigned to each individual item in the inventory.
- Product Name: The specific title or name of the item as listed in the retail catalogue.
- Category: The broad classification for the product, such as Electronics, Clothing, or Home Decor.
- Price: The cost of the product listed in USD.
- Discount: The percentage reduction applied to the original price of the item.
- Tax Rate: The applicable percentage of tax for the specific product.
- Stock Level: The total number of units currently held in the inventory.
- Supplier ID: A unique code identifying the specific provider or manufacturer of the product.
- Customer Age Group: The demographic segment, such as Teens, Adults, or Seniors, that frequently purchases the item.
- Customer Location: The geographical origin of the purchasers, including specific cities, states, or countries.
- Customer Gender: The gender demographic most likely to engage with or purchase the product.
- Shipping Cost: The financial cost associated with delivering the item, measured in USD.
- Shipping Method: The specific logistics mode used for delivery, including Standard, Express, or Overnight.
- Return Rate: The percentage of total orders for an item that are returned by the consumer.
- Seasonality: The specific time of year, such as Winter or Summer, when the product experiences its highest demand.
- Popularity Index: A numerical score ranging from 0 to 100 that reflects the market demand for the item.
Distribution
The information is delivered in a CSV file titled
diversified_ecommerce_dataset.csv with a file size of approximately 104.36 MB. It contains one million valid records structured across 16 distinct columns. The dataset demonstrates 100% data integrity with no reported missing or mismatched entries. Updates to the collection are expected to be released on an annual basis.Usage
This resource is ideal for conducting exploratory data analysis to uncover hidden sales trends and customer preferences. It is well-suited for creating visualisations that track regional performance and shipping efficiency. Additionally, the data can be used for advanced machine learning applications, such as predicting product popularity through regression, clustering similar items for marketing, or classifying the likelihood of product returns based on specific features.
Coverage
The geographic scope is international, featuring key locations such as the USA, Canada, the UK, South Africa, and the UAE. Temporally, the data tracks seasonal trends across the entire year. The demographic focus is inclusive, categorising consumers by gender and age groups ranging from teenagers to seniors, providing a diverse view of the global e-commerce landscape.
License
CC0: Public Domain
Who Can Use It
Data analysts and researchers can leverage these records to gain insights into online retail operations and consumer segmentation. Marketing professionals may utilise the popularity and demographic data to target specific age groups or regions more effectively. Furthermore, machine learning engineers can find this a valuable primary source for training predictive models related to inventory management and customer behaviour.
Dataset Name Suggestions
- Global E-Commerce Sales and Logistics Registry
- Online Retail Operational Trends and Shipping Analytics
- Integrated Product, Customer, and Market Demand Database
- International E-Commerce Performance and Logistics Archive
- Diversified Retail Sales and Consumer Demographic Index
Attributes
Original Data Source: Diversified Retail Sales and Consumer Demographic Index
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