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Marketing Budget Sales Prediction
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About
This dataset features dummy marketing and sales data, created primarily for educational purposes in the fields of 'Data-Driven Marketing' and 'Data Science for Business' [1]. It includes budget allocations for various advertising channels and the corresponding sales figures [1]. This dataset is suitable for analysing the relationship between marketing spend and sales outcomes [1].
Columns
The dataset contains five key columns, all measured in millions, unless otherwise specified:
- TV: Represents the TV promotion budget [1]. Values range from approximately 10.00 to 100.00 [2].
- Social Media: Denotes the Social Media promotion budget [1]. Values range from approximately 0.00 to 13.98 [3].
- Radio: Indicates the Radio promotion budget [1]. Values range from approximately 0.00 to 48.87 [4].
- Influencer: Specifies the type of influencer involved in the promotion, categorised as Mega, Macro, Nano, or Micro [1, 3]. "Other" covers 49% of the data, while Mega and Micro each account for 25% [3].
- Sales: Represents the total sales achieved [1]. Values range from approximately 31.20 to 364.08 [5].
Distribution
The dataset is typically provided as a CSV data file [2, 6]. The file, named 'Dummy Data HSS.csv', has a size of 206.43 kB [2]. While the exact number of rows is not explicitly stated, each column appears to have approximately 4500 valid records [2-5]. The data is static, with an expected update frequency of 'Never' [2].
Usage
This dataset is ideal for various analytical and educational tasks:
- Data preprocessing exercises [2].
- Exploratory Data Analysis (EDA) to uncover patterns and insights [2].
- Data visualisation to present findings clearly [2].
- Prediction using Linear Regression models to forecast sales based on marketing budgets [2].
- Model evaluation for assessing the performance of predictive models [2].
Coverage
This dataset comprises dummy data specifically created for academic purposes [1]. As such, it does not have a specific geographic, time range, or demographic scope [1]. It is a simulated dataset, rather than real-world information with specific coverage notes.
License
CC0: Public Domain
Who Can Use It
This dataset is particularly useful for:
- Students in 'Data-Driven Marketing' and 'Data Science for Business' courses, for hands-on learning [1].
- Data analysts and scientists looking for a clean, well-structured dataset for practice or to demonstrate basic regression and data analysis techniques.
- Educators needing a clear example dataset for teaching statistical modelling and marketing analytics.
Dataset Name Suggestions
- Marketing Budget Sales Prediction
- Promotional Spend & Sales Data
- Dummy Marketing Analytics
- Ad Budget Impact Dataset
- Sales Forecasting Data
Attributes
Original Data Source: Marketing Budget Sales Prediction
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