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Fictional Marketing Campaign Dataset
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About
This dataset is designed for Marketing Promotion Campaign analysis, focusing on customer retention and uplift modelling. It comprises information from 6,400 customers, detailing their brief profiles, historical engagement with discount or Buy One Get One (BOGO) promotions, offers received, and their ultimate conversion results (whether they made a purchase or not). The average conversion value is noted as $25. This is a fictional dataset, ideal for practice in predicting customer conversion rates and maximising marketing campaign effectiveness while reducing associated costs.
Columns
- recency: Months since the customer's last purchase.
- history: The monetary value of the customer's historical purchases.
- used_discount: A binary indicator showing if the customer has previously used a discount.
- used_bogo: A binary indicator showing if the customer has previously used a Buy One Get One offer.
- zip_code: The class of the customer's zip code, categorised as Suburban, Urban, or Rural.
- is_referral: A binary indicator specifying if the customer was acquired via a referral channel.
- channel: The primary channels used by the customer, such as Phone, Web, or Multichannel.
- offer: The type of offer sent to the customer: Discount, Buy One Get One, or No Offer.
- conversion: The customer's conversion outcome (buy or not buy).
Distribution
This dataset is typically provided as a CSV file and has a file size of approximately 2.68 MB. It contains 6,400 customer records across 9 distinct columns. Specific numbers for rows/records are available and stated.
Usage
- Predicting customer conversion rates.
- Uplift modelling to optimise marketing campaigns.
- Reducing marketing campaign costs.
- Churn prediction and customer retention strategies.
Coverage
The dataset features customer data with zip code classifications (Suburban, Urban, Rural) indicating a general geographic scope. Time-related data is represented by 'recency' (months since last purchase). It includes information about customer channels (Phone, Web, Multichannel) and acquisition methods (referral status). This is a fictional dataset, primarily for practice and analytical development.
License
CC0: Public Domain.
Who Can Use It
- Data scientists and analysts focused on customer behaviour and marketing effectiveness.
- Marketing professionals seeking to enhance campaign ROI and customer retention.
- Researchers and students interested in uplift modelling, churn prediction, and marketing analytics for practice.
Dataset Name Suggestions
- Marketing Campaign Uplift & Churn Prediction Data
- Customer Conversion Optimisation Dataset
- Promotional Effectiveness Analytics Data
- Fictional Marketing Campaign Dataset
Attributes
Original Data Source: Fictional Marketing Campaign Dataset
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