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Mecca Product Trends Dataset
E-commerce & Online Transactions
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Free
About
This dataset offers detailed information on a wide array of beauty products available from Mecca, a leading beauty retailer. It is designed for data analysts, e-commerce specialists, market researchers, and beauty industry professionals seeking to examine product trends, carry out pricing analysis, and gather valuable insights into the beauty market. The dataset includes crucial details such as product names, categories, brands, pricing information, product descriptions, and stock availability, all essential for understanding market demand and consumer behaviour.
Columns
The dataset includes the following columns:
- name: The name of the product.
- product title: A more descriptive title for the product.
- url: The specific URL for the product page.
- source link: A link to the original source of the product listing.
- sku: The Stock Keeping Unit for the product.
- mpn: The Manufacturer Part Number.
- brand: The general brand name of the product.
- product brand: The specific brand of the product.
- price: The monetary cost of the product.
- currency: The currency in which the price is listed.
- availability: Information regarding the product's stock status.
- description: An in-depth explanation of the product's features and benefits.
- breadcrumbs: Navigational path details for the product within the retailer's site.
Distribution
The dataset is provided in CSV format, ensuring ease of integration with various data analysis tools. It contains 153 unique records or rows, providing a substantial amount of product data for analysis.
Usage
This dataset can be used for several key applications:
- Market Trend Analysis: Gain an understanding of beauty market trends by analysing product categories, brand popularity, and pricing strategies. It helps identify emerging trends and consumer preferences across skincare, cosmetics, and other beauty products.
- Competitive Analysis: Facilitates the comparison of product offerings and pricing from Mecca with other beauty retailers to understand the competitive landscape and optimise market positioning.
- Product Development: Utilise detailed product descriptions and categories to identify market gaps and innovate new products that cater to consumer demand.
- Inventory Optimisation: Use stock availability data to enhance inventory management strategies, ensuring that popular beauty products are consistently in stock and accessible to consumers.
Coverage
The dataset primarily focuses on beauty products from Mecca Australia, indicating a geographic scope centered on the Australian market. While no specific time range for data collection is provided, it offers a snapshot of product availability and details. There are no specific notes on demographic scope beyond general consumer purchasing behaviour in the beauty sector.
License
CC-BY-SA
Who Can Use It
This dataset is particularly suitable for:
- Data analysts: To conduct various forms of data analysis, identify patterns, and extract actionable insights.
- E-commerce professionals: For optimising product listings, pricing strategies, and inventory management.
- Market researchers: To study market trends, consumer preferences, and competitive landscapes within the beauty industry.
- Beauty industry experts: To deepen their understanding of product performance, market demand, and innovation opportunities.
Dataset Name Suggestions
- Mecca Australia Product Insights
- Australian Beauty Retail Data
- Mecca Product Trends Dataset
- Beauty Market Analytics (Mecca)
- Online Beauty Product Data (Mecca)
Attributes
Original Data Source: Mecca Australia Beauty Products Data
QUALITY