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Daraz Top Sales Products Dataset 2024
E-commerce & Online Transactions
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Free
About
Data provides detailed information regarding the top-selling products listed on the Daraz Marketplace (Daraz.com), which is recognised as one of Pakistan's leading e-commerce platforms. The products documented focus on Watches, Bags & Accessories for Kids, Women, and Men. The material includes metrics such as the product name, its category, pricing information, and the total number of sales recorded for each item since January 2024. The data was collected on 02 February 2024 and is designed to support users in gaining valuable insights, conducting research, and analysing market patterns within the e-commerce sector.
Columns
The dataset contains 1087 entries across 11 columns:
- Title: The name of the product, such as watches, bags, or accessories. This field has 961 unique values and is 100% valid (1078 valid entries). The most frequently listed title is 'Beanie cap-Wool cap with neck warmer for men women| Winter cap for Unisex' (1%).
- Rating in Stars: The user rating out of 5 stars. This field is 100% valid, with 25 unique rating values. The rating 4.6/5 is the most common entry (13%).
- Rating Count: The quantity of users who have reviewed the item. This field is 100% valid.
- Sold Count: The recorded number of times an item has been sold. Values range up to a maximum of 5553. The mean sold count is 202. This field is 97% valid (34 missing records), and '1K Sold' is the most common category (11%).
- Voucher: Indicates the availability of vouchers on the item. This field is 100% valid, with 86% of entries showing 0 vouchers.
- Delivery: Specifies if delivery is "Free" or "Not". This field is 100% valid, with 68% of products offering Free Delivery.
- Currency: The currency used for pricing. This field is 100% valid and contains only one unique value: Rs.
- Current Price: The discounted price of the product. Prices range up to 10k, with a mean of 698. This field is 100% valid.
- Original Price: The initial price of the product before any discount. This field is 94% valid (68 missing records). 'Rs. 999' is the most common original price (7%).
- Link: The web link leading to the item. This field is 100% valid, containing 1051 unique URLs.
- Category: Shows the category of items. This field is 100% valid, with 7 unique categories. 'Womens Bags' is the most frequent category (19%).
Distribution
The material is contained within a CSV file named
Watches Bags Accessories.csv, which is 289.78 kB in size. The dataset provides 1087 entries across 11 columns. Most fields are 100% valid; however, 'Sold Count' is 97% valid, and 'Original Price' is 94% valid. The expected update frequency is Quarterly.Usage
This resource is highly suitable for building advanced analytical systems. It can be used to develop Product Recommendation Systems that suggest relevant products based on user behaviour. Analysts can perform Market Basket Analysis to identify associations between items for effective bundling or placement optimisation. The data also supports Customer Segmentation for targeted marketing strategies and Price Prediction models to determine optimal product pricing. Furthermore, it enables Trend Analysis to identify popular styles or brands, aiding inventory management.
Coverage
The geographic scope is focused on the Daraz Marketplace, an e-commerce platform operating in Pakistan. The temporal coverage includes sales data recorded since January 2024. The content specifically details the top-selling products classified under Watches, Bags & Accessories for various demographics (Kids, Women, and Men).
License
CC0: Public Domain
Who Can Use It
The dataset is intended for analysts and researchers focused on business and e-commerce trends, market strategy, and retail operations. It is valuable for those looking to implement data-driven strategies for product assortment, marketing, and pricing. Students and data scientists can also use this material for educational projects focused on data cleaning and visualisation.
Dataset Name Suggestions
- Daraz Top Sales Products Dataset 2024
- Daraz Top Sales Watches, Bags & Accessories for Kids, Women & Men Dataset 2024
- Pakistan E-commerce Sales and Pricing Metrics
Attributes
Original Data Source: Daraz Top Sales Products Dataset 2024
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