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Peru Presidential Candidate Media and Advertising Metrics
Government & Civic Records
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About
Explaining the evolution of political communication in South America, these records document televised campaign advertising for major presidential candidates in Peru. The collection spans nearly three decades of electoral history, capturing the strategies used by top finishers to influence public opinion through broadcast media. It focuses on candidates who finished in first or second place, alongside any third-place candidate receiving over 20% of the vote, offering a window into the messaging and media presence that shaped the nation's leadership from the mid-1980s through to 2011.
Columns
- file: The specific identifier or filename for each recorded campaign advertisement.
- duration: The length of the campaign video measured in seconds.
- year: The specific election year associated with the advertisement, ranging from 1985 to 2011.
- candidate: The name of the major presidential candidate featured in the advertisement.
- round: The specific stage of the election process, identifying whether the ad was for the first or second round.
- source: The origin of the media file, identifying the platform or format where the content was originally recorded or broadcast.
- content: A descriptive summary of the advertisement's message, highlighting key themes such as rally attendance or campaign songs.
Distribution
The information is delivered in a CSV format titled
boas_peru_metadata.csv with a file size of 39.03 kB. It contains 274 unique records structured across 7 columns. The data exhibits high integrity with a 100% validity rate and no missing or mismatched entries. This resource has a usability score of 10.00 and is not scheduled for future updates.Usage
This resource is suitable for academic research into political marketing and the historical study of electioneering in Latin America. Analysts can use the records to compare candidate strategies across different decades or to evaluate the duration and content of advertisements between initial and runoff election rounds. It also serves as a foundational tool for researchers interested in the role of televised media in shaping democratic transitions and voter engagement.
Coverage
The geographic scope is limited to Peru. Temporally, the data covers the period from 1985 to 2011, with the specific exceptions of the 1995 and 2000 election cycles. The demographic focus is centered on the media output of the most successful political figures in the country's recent history and their broadcast outreach to the general electorate.
License
CC0: Public Domain
Who Can Use It
Political scientists can leverage these figures to study the history of Peruvian elections and the shifting tactics of televised media. Historians focusing on South American social movements may find the descriptions of campaign rallies and political songs useful for cultural analysis. Additionally, media researchers can utilize the duration and source metrics to track changes in broadcasting standards and campaign lengths over time.
Dataset Name Suggestions
- Peruvian Presidential Campaign Advertising Registry (1985–2011)
- Historical Televised Election Ads: Peru 1985–2011
- Peru Presidential Candidate Media and Advertising Metrics
- Broadcast Electioneering Data: Peruvian Presidential Campaigns
Attributes
Original Data Source: Peru Presidential Candidate Media and Advertising Metrics
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