Dark Mode
Influencer Marketing Dataset
Influencer & Brand Mentions
Tags and Keywords
Trusted By
"No reviews yet"
Free
About
This dataset provides cleaned data for top Instagram influencers, offering insights into their rankings, audience engagement, and overall impact on the platform. Instagram, a widely used social networking service founded in 2010 and later acquired by Facebook Inc., allows users to share media, use filters, and organise content with hashtags and geographical tagging. The network is frequently utilised by influencers to engage their followers on various topics, which can significantly affect content visibility and reach. This dataset is designed for analysing how these leading individuals operate and influence within the digital landscape.
Columns
- rank: The numerical rank of each influencer.
- channel_info: The unique username identifier for the Instagrammer.
- influence_score: A calculated score representing the user's overall influence.
- posts: The total number of posts made by the influencer.
- followers: The current count of followers for the user.
- avg_likes: The average number of likes received on the Instagrammer's posts.
- 60_day_eng_rate: The engagement rate of the Instagrammer over the last 60 days, expressed as a fraction of their total engagements.
- new_post_avg_like: The average number of likes on their recently published posts.
- total_likes: The grand total of likes the user has accumulated across all their posts, presented in billions.
- country: The country or region of origin of the Instagram user.
Distribution
The dataset is provided as a CSV file (specifically,
top_insta_influencers_data.csv) and has a file size of 12.63 kB. It is structured with 10 columns and contains 200 records. While most columns have 200 valid entries, the 'country' column has 138 valid entries, with 62 records where the country information is not available.Usage
This dataset is ideal for a variety of applications, including:
- Analysing key trends among leading Instagram influencers.
- Understanding the dynamics of social media influence and its impact.
- Researching audience engagement patterns on Instagram.
- Developing strategies for influencer marketing campaigns.
- Gaining insights into how social media networks are used to sway public opinion on specific issues.
Coverage
The dataset focuses on top Instagram influencers globally. Geographic coverage is indicated by the 'country' column, revealing origins such as the United States among others, though specific country data is unavailable for approximately 31% of the influencers. The data implicitly covers a recent period, particularly through the inclusion of a '60-day engagement rate' metric.
License
CC0: Public Domain
Who Can Use It
This dataset is valuable for a wide array of users, including:
- Marketing Professionals looking to identify and understand leading influencers for campaigns.
- Data Analysts and Scientists seeking to model social media behaviour and influence.
- Researchers studying digital sociology, online communities, and public discourse.
- Businesses interested in market analysis and competitive intelligence within the social media sphere.
- Developers building applications that track or visualise influencer performance.
Dataset Name Suggestions
- Top Instagram Influencers Metrics
- Instagram Influence Data
- Social Media Influencer Performance
- Global Instagram Celebs Data
- Influencer Marketing Dataset
Original Data Source: Influencer Marketing Dataset
QUALITY