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Netflix Global Engagement Report
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About
This report details viewership data for over 18,000 titles on Netflix during the first half of 2023. It includes both original and licensed content that was watched for more than 50,000 hours, covering 99% of all viewing on the platform and representing nearly 100 billion hours viewed in total. The release of this information aims to provide creators and the industry with deeper insights into audience behaviour and content resonance. Analysis reveals the popularity of non-English stories, which accounted for 30% of all viewing, and the enduring appeal of older titles.
Columns
- Title: The name of the movie or TV show.
- Available Globally?: A boolean value indicating if the title was available worldwide (
true) or not (false). - Release Date: The premiere date for a Netflix TV series or film. Note that this field has many missing values.
- Hours Viewed: The total number of hours the title was viewed during the first six months of 2023.
Distribution
- Format: CSV
- File Size: 1.02 MB
- Structure: The dataset is tabular and contains 18,215 records.
Usage
This dataset is ideal for analysing viewing trends and content popularity on the Netflix platform. It can be used to identify top-performing titles, understand the balance between new hits and returning favourites, and explore the global reach of different types of content. Researchers can also investigate the popularity of non-English language stories and the long-term engagement with older, licensed titles.
Coverage
- Geographic: The data covers viewing from Netflix's global audience. A specific column indicates whether each title was available globally.
- Time Range: The report covers viewership from January to June 2023. The release dates for some titles span from 2010 to 2023.
- Demographic: No specific demographic information is provided.
License
CC0: Public Domain
Who Can Use It
- Data Analysts: Can explore viewing patterns, identify trends in content consumption, and analyse the performance of different genres.
- Media Researchers: Can study audience behaviour, the impact of global availability on viewership, and the longevity of content popularity.
- Content Creators: Can gain insights into what resonates with audiences to inform future projects.
- Students: Can use this beginner-friendly dataset for projects related to data analysis and media studies.
Dataset Name Suggestions
- Netflix Global Viewership Report H1 2023
- What We Watched: Netflix Engagement Data
- Netflix Content Performance H1 2023
- 2023 Netflix Viewing Hours & Titles
- Netflix Global Engagement Report (Jan-Jun 2023)
Attributes
Original Data Source: Netflix Global Engagement Report
QUALITY