Social Media Credibility in Iran

Columns

• age: Age of the participant.
• gender: Gender of the participant (male/female).
• education: Highest level of education completed.
• study field: Field of study for participants with higher education.
• university: Name of the university attended (if applicable).
• number of social media membership: Number of social media platforms the participant is a member of.
• name of social media active membership: Names of social media platforms actively used by the participant.
• avervage hours per day spend in social media: Average hours spent on social media per day.
• social media spend more time in: Specific social media platform where the participant spends the most time.
• favor social media: Preferred social media platform.
• tool used to access social media: Device used to access social media (e.g., smartphone).
• where use social media: Location where social media is primarily used (e.g., home).
• source_trustworthiness: Perceived trustworthiness of information sources (rated on a scale).
• source_knowledge: Perceived knowledge level of information sources (rated on a scale).
• souce_popularity: Perceived popularity of information sources (rated on a scale).
• source_attractiveness: Perceived attractiveness of information sources (rated on a scale).
• source_good_willness: Perceived goodwill of information sources (rated on a scale).
• source_familiarity: Perceived familiarity of information sources (rated on a scale).
• source_fairness: Perceived fairness of information sources (rated on a scale).
• source_accuracy: Perceived accuracy of information sources (rated on a scale).
• source_recency: Perceived recency of information sources (rated on a scale).
• media_ease_of_use: Perceived ease of use of social media platforms (rated on a scale).
• media_has_editor: Presence of editors or reviewers on social media platforms (rated on a scale).
• media_structure: Perceived structure of social media platforms (rated on a scale).
• media_focus: Perceived structure of social media platforms (rated on a scale).
• media_interactivity: Perceived interactivity of social media platforms (rated on a scale).
• media_ability_to_refer_to_source: Ability of social media platforms to refer to original sources (rated on a scale).
• media_appearance_design: Perceived appearance and design of social media platforms (rated on a scale).
• media_update: Frequency of updates on social media platforms (rated on a scale).
• media_pithy: Perceived conciseness of social media content (rated on a scale).
• media_attractiveness: Perceived attractiveness of social media platforms (rated on a scale).
• message_detail: Perceived detail level of social media messages (rated on a scale).
• message_plausibility: Perceived plausibility of social media messages (rated on a scale).
• message_discrepancies: Perceived discrepancies in social media messages (rated on a scale).
• message_believability: Perceived believability of social media messages (rated on a scale).
• message_fairness: Perceived fairness of social media messages (rated on a scale).
• message_accuracy: Perceived accuracy of social media messages (rated on a scale).
• message_compeletness: Perceived accuracy of social media messages (rated on a scale).

Distribution

Usage

• Academic Research: Investigating factors that influence information credibility on social media.
• Social Media Analysis: Understanding user behaviour and preferences on social media platforms.
• Policy Development: Informing policies related to information dissemination and credibility on social media.
• Marketing and Advertising: Tailoring content strategies based on user perceptions of credibility.
• User Experience Design: Improving the design and functionality of social media platforms to enhance information credibility.

Coverage

License

Who Can Use It

• Researchers and Academics: To conduct studies on social media behaviour, trust, and information consumption.
• Social Media Strategists: To refine content and engagement approaches based on user credibility perceptions.
• Policy Makers and Regulators: To develop guidelines and regulations concerning online information integrity.
• Marketing Professionals: To create more impactful and trustworthy campaigns.
• UX Designers: To enhance platform features that foster user trust and reliable information sharing.

Dataset Name Suggestions

• Iranian Social Media Trust Factors
• Social Media Credibility in Iran
• Iranian User Information Trustworthiness
• Factors Affecting Online Credibility (Iran)
• Iranian Social Media Perception Dataset

Attributes